Footprints Floors: Learn What it Takes to Own & Operate a Home Improvement Franchise

Footprints Floors: Learn What it Takes to Own & Operate a Home Improvement Franchise

Footprints Floors: Learn What it Takes to Own & Operate a Home Improvement Franchise

We were lucky enough to sit down with the wonderful people behind Footprints Floors Franchise Development Team for an inside look at what makes this brand so successful. Vice President of Development Brian Knuth, and Development Manager Tyler Woodard, also answered questions from prospective home improvement franchise owners of Footprints Floors.

When thinking about buying and running a franchise business, the first question you might ask yourself is, ‘What type of franchise should I invest in?’.

After that decision is made, the others come flooding in…

  • How much money is needed for an initial financial investment? 
  • Can I operate a successful Franchise during a severe market downturn? 
  • What will my month-to-month business overhead expenses be? 
  • How do I begin the process of hiring employees and staff? 

And those are just some of the questions you and other future franchise owners will face. But we’re here to assure you it’s possible, and you can do it, primarily when investing in a brand like Footprints Floors home services franchise.

Whether you’re an experienced tradesman or someone who enjoys dabbling in carpentry here and there, owning a Footprints Floors flooring franchise may be the perfect fit. Wouldn’t you want to control your own schedule and workflow, manage your own team, and create a thriving local business? We think so, too.

When people reach out to us about investing in a home improvement franchise, they reach out with a lot of questions. And rightly so. It’s a huge, life-changing decision with tons of commitment and responsibility attached. Because of that, we’ve taken over the Footprints Floors blog, pulled together the most frequently asked questions, and let our industry experts do the talking.

Let’s get started!


Are subcontractors hard to find?

Brian: In the world of trades, folks start as employees to learn the craft. They then graduate into being subcontractors to make the most money, so they are always looking to work. Finding them is not a challenge because they are always out. Acquiring subcontractors is not a challenge either; you just need a job for them to work. Retaining them is not challenging because you just need to keep them steady. Subcontractors are probably the number one or two concerns for everybody going through the process, and after a month, subcontractors don’t even make the top-10 list of worries. It’s not a challenge or concern whatsoever.

How do you handle customers that want you to provide products considering Footprints Floors’ flooring business focus is labor sales?

Brian: The reality is that about 95% of the customers we visit know precisely what they want, where they are getting it from, and what it costs before they allow us to enter their property. So when a worker rings the doorbell and that worker or representative walks through the front door, the customer will tell them all those things. We don’t want to convince them to buy our product. I don’t want to add the complexity of logistics and sourcing that product, and scheduling for delivery. We want to meet them where they’re at. So to answer the question of ‘how do you work with people that want to provide the product?’ it’s simple; 95% of our customers want to get it themselves.

The other component is we have every resource to provide them with flooring products, including vendor relationships and preferential pricing. We have a room visualizer tool that allows us to show them what their room will look like with the new floors they select. We have every tool to provide that service, but we try to avoid it because it’s not necessary for our business model. 

I am concerned about the economy, inflation, and possible recession. Is now really a good time to invest financially in a Footprints Floors home services franchise?

Brian: The business was founded during a recession in 2008, and arguably, a recession is related to real estate, specifically residential real estate. So during a time when residential real estate was extremely vulnerable, we were able to thrive. And right now, we’re seeing the same thing. While the economy, our stocks, and our 401ks are vulnerable right now, real estate is slow to react to that. So we do not see any challenges, but when we do, what we know is going to happen is the lesser flooring companies, the lesser flooring installation guys, will struggle to find work. We can get in front of customers and continue to find work and continue to provide for our crews.

This is with the hope that you realize that to run a million-dollar business with Footprints Floors home improvement franchise, we don’t need a tremendous amount of jobs. We’re doing two to three jobs a week. So I don’t need hundreds of thousands of transactions. I just need a couple hundred to run a million-dollar business. So while we might see buyers slow down, I only need a few of them to run a really, really successful flooring business.

Can I sell my family or friends flooring products from within the home services franchise?

Brian: We have every resource to sell flooring products. We have supply chain operations. We have preferential pricing with the major companies. We even have a company that’s decided not necessarily to have a private label with our name on it, but the samples they’ve sent us, franchise owners, have Footprints Floors stickers on them. Again, we don’t want to sell products, but we have every resource to do it. Nothing stops us from selling flooring products. 

How can I be sure I’m getting my home services franchise in the best, most profitable area of my town or city?

Brian: We’ve built every franchise territory to be equal around the country. We’ve utilized demographic information, consumer patterns, and lead count information to validate that one territory is one territory. The franchise owners that have launched over the last three years share the same experiences, whether in Dayton, Ohio, or Columbus, that’s sliced into three franchise territories. One is one, and they’re all equal. Our franchise owners will validate their sharing of the same experiences.


How do I get customers?

Brian: WE ARE A HARDWOOD FLOORING LEAD GENERATION AND MARKETING MACHINE! We know the game, play it well, and win. It’s irreplaceable. Footprints Floors flooring business crushes it by queuing up franchise owners with estimates.

Who finds the subcontractors?

Brian: We’ll pave the path for our home services franchise owners. We’ll show them everywhere to look and how to look. We’ll even look on their behalf if needed, and usually, within a couple of weeks, they want you to move out of the way because they got the search for subcontractors under control.

Do Footprints Floors do epoxy floors?

Brian: We tend to stay away from that. If I had to consolidate an answer for what we provide, it would be hard surface residential flooring. No carpet. No concrete.

Why should I buy a franchise business during this unstable economy with a possible recession on the horizon?

Brian: The market is down, so why is it a good idea to invest financially in a franchise right now? It’s an opportunity to invest in yourself versus riding the market and hoping that Jeff Bezos continues to make a decision with your Amazon stock. To me, there’s no better time to invest in yourself. The job landscape is going to become volatile. Companies will feel the same crunch that homeowners are feeling, and the dollar is continuing to move on us as far as the value is concerned. Why gamble on yourself if you’re trying to create security and maturity? You’re somewhat doing it daily as a commitment to fulfill your corporate America job. Do it with the added benefits of being a Franchise owner.

I have funds in my 401K. Can I use these?

Tyler: Absolutely. We’ve discovered it’s one of the most popular ways to fund new business investments. There is a program called Rollovers as Business Start-ups (ROBS). Once you begin the Franchise Discovery Process, we can discuss funding options that best suit your needs and introduce you to potential financial lenders.

If I’m not into spending my life in a 100-hour work week, what do the hours of operation look like at Footprints?

Brian: We are a Monday through Friday, 8-to-5 flooring installation business. We are 100% scheduled, which allows us to have an outstanding work-life balance and provide our families with our physical time.

I have a few geographic locations in mind already. Can I use these?

Tyler: Our team can provide feedback on any geographic locations you have in mind and if they may be a good fit. We ask that you keep an open mind to all options in your market to find the best fit.


We can’t thank you enough for these questions, but just because you’re at the end of the feature doesn’t mean you can’t keep submitting your questions. We want to ensure that you have everything you need to begin investing in yourself.

Anything we didn’t address here? Visit our flooring franchise website to schedule a call so we can speak with you one-on-one. We are looking forward to hearing from you!

Footprints Floors: Putting Faith and Family First in Our Flooring Franchise

Footprints Floors: Putting Faith and Family First in Our Flooring Franchise

Footprints Floors: Putting Faith and Family First in Our Flooring Franchise

gFor people who dream of going into business for themselves, the road to entrepreneurship can be paved with uncertainty and conflict. After all, it can be extremely difficult to build a thriving business without having to sacrifice precious time that might otherwise be spent with family and friends, at church, or pursuing other important hobbies and interests that bring you happiness.

Because of this, entrepreneurs can often feel forced to choose between the allure of becoming their own boss, and what they may feel is the safer option: working for someone else and earning a steady paycheck, but ultimately not building something of their own.

Over time, choosing the second option can leave people with ambitions of owning a business feeling frustrated and unfulfilled. Surely there must be an option out there that allows individuals with an entrepreneurial spirit a chance to go into business for themselves without compromising their values by giving up time for family, worship, and recreation.

Fortunately, there is!

At Footprints Floors, we believe that nobody should have to make a choice between career success and making time for the things that matter most. As a floor installation franchise built upon the tenets of faith, family, and providing outstanding service to our customers, we help our Franchise Owners build something of their own and achieve success in business while also helping them preserve the sanctity of home and family. It’s a win-win!

A legacy of family values

Our Founder and CEO, Bryan Park, knows firsthand how it can be to launch a business while caring for a growing family. Bryan first began working as a contractor with another flooring company following his service in the U.S. Air Force as a way to support his wife, children and dogs. During this time, Bryan saw gaps in the home services industry that needed to be filled, particularly when it came to communicating effectively with the customer to give them the results they want and the service they deserve.

Using the industry knowledge he had acquired, along with staying true to his values of putting faith and family first, Bryan worked day and night to bring his vision of Footprints Floors to life in 2008, then began franchising his successful business model so that others with the same vision wouldn’t have to work as hard to get it off the ground.

Today, with over 125 franchise locations across America, Footprints Floors delivers something other franchise concepts are unable to do: a simple, home-based business model that works to fit Franchise Owners’ schedule preferences, not the other way around. Thanks to our use of subcontractor crews to get the floor installation and restoration jobs done for our customers, along with our dedicated call center that handles appointment scheduling, customer service queries and more, Franchise Owners can dedicate their energy to growing their business during a typical work week, rather than having to spend their days doing the labor while struggling to fit lead generation and marketing in after-hours.

Best of all, Franchise Owners can block out time during the week for important things, such as school recitals, kids’ soccer games, prayer group meetings and more, ensuring that no appointments will be scheduled for them during those times. This scheduling flexibility gives them the freedom to live the lives they have dreamed of and be there for the important moments, both big and small. While independent business owners must work for years to achieve this level of freedom and flexibility, it’s all right there for Footprints Floors Franchise Owners from Day One.

“You who are young, be happy while you are young, and let your heart give you joy in the days of your youth.” – Ecclesiastes 11:9

If you’ve always wanted to own a business, ask yourself this: why? Is it because you want to be your own boss? Is it because you want to have the freedom to do the things that matter most to you and to enjoy life to its fullest? Is it because you want to build a legacy that you might someday pass on to your children? All of these reasons are wonderful motivators for leaving the corporate grind behind and launching a business of your own, but it can take years to achieve these goals on your own. Imagine getting to reap the rewards of entrepreneurship now, while you and your family are still young enough to truly enjoy them, rather than years or decades down the road, when the kids are grown and gone and you’re facing retirement.

At Footprints Floors we believe that it’s essential to enjoy precious moments with family and friends as they’re happening, and we have designed our flooring installation franchise model in a way that puts family first, for our Executive Team members and our Franchise Owners alike. Our strong ties to family and faith extend beyond our immediate family members to include the members of our franchise family as well. We take an individual interest in each of our Franchise Owners and strive to help them achieve success in their markets with an unprecedented level of support that has never before been seen in the Home Services industry. You’ll never be just another number in a system as a Footprints Floors Franchise Owner.

When you invest in a faith-based franchise like Footprints Floors, you’ll also never feel as though you need to choose between success in business and making time for family, worship, and leisure, because our values align with your own. When you meet the Executive Team members during your Approval Day at our Colorado headquarters, you will realize that we “walk the talk,” and that we are truly as invested in your success and happiness as you are.


Choose a Flooring Installation Franchise Built on Family Values

Sound too good to be true? You’ll have to see it for yourself. Visit our flooring installation franchise website today and learn more about the Footprints Floors franchise business opportunity. Then take five minutes to complete a questionnaire to pre-qualify for our no-cost, no-obligation Franchise Discovery Process to get an even closer look at our economics, operations and company culture.

We’re SOLD OUT in a growing number of U.S. cities, but are still awarding franchise territories in markets across America. Get started today to see if you are an ideal fit for the Footprints Floors family!

Jonathan Jarvis Shares Exciting News About Our Flooring Franchise’s New Giveback Opportunity

Jonathan Jarvis Shares Exciting News About Our Flooring Franchise’s New Giveback Opportunity

Jonathan Jarvis Shares Exciting News About Our Flooring Franchise’s New Giveback Opportunity

As a hardwood flooring installation franchise built on the tenets of faith, family and service, Footprints Floors has spent the past 15 years helping families preserve and restore their most sacred investments — their homes. We are dedicated to providing each customer we serve with affordable solutions that yield high-quality results. In this way, we are doing our part to strengthen and beautify the communities where our franchises are located across America. 

We are also proud to help our Franchise Owners build their own legacies by giving them the resources and support they need to launch a successful business. For many Footprints Floors Franchise Owners, owning and operating a home-based flooring franchise can be their key to financial freedom and schedule flexibility that allows them time to enjoy the things that matter most — family, worship, friends, and being of service to the members of their community.

Now, there is one more way that our executive team members and Franchise Owners can make a difference, both locally and around the world. We just launched the First Fruits Fund, a nonprofit arm of Footprints Floors created to help people in need. We sat down with our Director of Franchise Onboarding and Training, Jonathan Jarvis, to learn about the exciting details behind our new Giveback Opportunity to celebrate our flooring franchise’s success by paying it forward. Here’s what he had to say:

Can you please give us a quick overview of the First Fruits Fund, how it works, and who it helps?

Of course! The First Fruits Fund exists to serve as the charitable wing of Footprints Floors Franchise, primarily at the corporate level. Bryan Park, the Founder and CEO of Footprints Floors, has long had a vision of giving back a percentage of his company’s profits to help and support nonprofit organizations that share our same values.


Franchising with Footprints Floors provides all the advantages of self employment, with almost none of the downsides.

 With the recent growth of Footprints Floors Franchise on a national level, that vision has finally taken shape. Bryan’s commitment has been to donate 25% of the company’s profits each year to a Donor Advised Fund that we have created through the NCF (National Christian Foundation).

Starting out slowly, our internal advisory group has initially selected three organizations that are working within the three target areas we value as a group. Those three target areas are Holistic Family Care, At-Risk Youth and Orphan Prevention. The nonprofit organizations we have chosen to partner with, both locally and globally, are Hope’s Promise, World Orphans, and Open Door Ministries.

Footprints Floors is uniquely positioned to help Franchise Owners build a successful business and achieve personal financial freedom, but more importantly it can serve as a vessel for Franchise Owners to make a real difference in their communities and beyond. How does First Fruits enhance your company values of faith, family and outstanding service

The leadership team of Footprints Floors Franchise places a very high priority on our faith, and running the business in a way that we believe the Bible teaches.

We do this by pursuing integrity, honesty, and transparency, while also treating each and every person we interact with with respect and dignity. We truly love our Franchise Owners, and invest in our relationships with them not just as people in a system, but as friends and family. So as an extension of that foundation, The Footprints First Fruits Fund is a natural expression of what we at a corporate level believe and hold dear to us. We believe that we have been blessed by God in order to be a blessing to others, and with so much hurt and brokenness in the world, the First Fruits Fund has an amazing opportunity to step into the needs we see by giving back, both financially, as well as with our time and talents when possible.

For Franchise Owners who want to give back to their communities and share the “fruits of their labor” with local nonprofit organizations, how does First Fruits help them accomplish this goal?

At the corporate level, we love and support our Franchise Owners giving back to organizations they are passionate about. We encourage generosity on all levels with regard to Franchise Owners sharing the fruits of their labor with nonprofit organizations in their community, and we do not actually stipulate that they be faith or Christian based. We do, however, ask that they not be organizations of a controversial nature, in which association with these organizations could be deemed detrimental to the Footprints Floors franchise brand as a whole.

As part of our Footprints First Fruits Fund, we will have a pool of money set aside for miscellaneous giving outside of our three partnering organizations, which could be used to give to special initiatives or opportunities Franchise Owners present — provided it fits within our values and target areas. But long-term partnerships will be initiated and maintained at the corporate level.

One really interesting aspect of First Fruits is that it can help give back to people in a Franchise Owner’s local community, but can also help people across the world. Can you talk about some of the ways this fund can reach people on an international level?

We recognize that many organizations are tackling important issues right here in the U.S., and that we can come alongside and support them. But we also want to be aware and attuned to the global interconnectedness of the world right now. This even plays into the flooring industry as a whole, in that a lot of products, research and development, and sundries are made outside of the U.S. on a global scale.

One of the goals when creating the fund was to find organizations that are locally based and serve the local community, while also having an international aspect to their organization. Two of the three organizations we partner with are based here in Colorado, but also have operations in at least four other countries each. For us, this is the best of both worlds. The organizations being based here means they are working and serving our local communities, while also giving the Footprints Floors corporate team opportunities to join in fundraisers, and volunteer at events, giving our employees opportunities to give back with their time and talents as well. I envision the possibility of trips being taken to other countries in the future to build schools, install floors in children’s homes or things like that. But that is still way off in the future for us.


How does an organization connect with First Fruits to receive funding? Do they need to be nominated by a Franchise Owner?

As of right now, we initiated the partnership with each organization we are working with, and we will most likely maintain it like that for the time being. I think we prefer to dive deep rather than be spread thin, meaning, initially as we start out at least, that we prefer to invest in a smaller number of organizations, and really get behind them and get our people to buy into what they are doing, versus just writing checks to dozens of organizations. So as of now, we will have our main three, with a special miscellaneous pool of funds that can be used for one-time initiatives or causes that might be brought to our attention by a Franchise Owner. But long-term partnerships with nonprofit organizations will be maintained and initiated at the corporate level of Footprints Floors Franchise. 

In addition to funding, can you please talk about some of the other acts of service Franchise Owners can participate in through the First Fruits program?

The organizations we have partnered with are Colorado-based, so unless a Franchise Owner lives here, or is visiting, it might be hard to volunteer at the local level. We at corporate have helped refinish and paint rooms in one of the homes that Open Door Ministries uses to house single moms entering into their transitional housing/residential program. 

We also helped organize some furniture donations and other needed items for women coming into the program with infants. We plan to meet more tangible needs as our relationship with them develops. 

We have also helped sponsor and volunteer at several fundraising events. A way that a Franchise Owner might be able to help or volunteer is if we initiate trips out of the country. That could be a very fun way to involve Franchise Owners across America. 

Finally, for those who are considering investing in a Footprints Floors franchise, how does your unique business model help Franchise Owners achieve a healthy balance between work, family, church, volunteering and any other important aspects of their lives?

We see so many men and women being awarded a franchise because they want more control of their lives, and they want to be more present with their families. This, along with financial independence, is probably the biggest driver of the majority of our Franchise Owners. 

Our business model is amazing because it can really be tailored to the goals of the individual running the business. It can be cranked up to 11, and you can work 50-60 hours a week and make a great income, or you can keep it at a more modest 40 hours a week and enjoy being home more, scheduling estimates around soccer games, vacations, recitals, etc. all while still making a nice income. 

Not to say there isn’t stress involved in owning a franchise, but the best part is that the business model is designed in a way that what you put into it is likely what you get out of it. Being your own boss is amazing because you have the ability to dictate the balance you want in life between business and family. Footprints Floors Franchise is a great option for anyone wanting to gain more control over their lives and are looking to reprioritize family and find joy in their work again. 

The First Fruits Fund is just one more way Jonathan Jarvis, Bryan Park and the rest of the corporate leadership team at Footprints Floors strive to make a difference in people’s lives. For Franchise Owners, the leadership team offers so much more than corporate support—the team has a vested interest in each Franchise Owner as an individual, and truly wants to help them succeed in any way they can.

If owning a business is something you’ve always dreamed of doing, but you also don’t want to go it alone, good news — you don’t have to! Footprints Floors is a national flooring franchise that offers world-class support and commitment to each and every Franchise Owner, while still allowing them to set their own schedules and make time for the priorities in life, like family and faith. We’re selling out fast in major U.S. markets but still have some franchises to award to like-minded investors. Take a tour of our flooring franchise website today to learn more about us and find out how you can get started with our Franchise Discovery Process.

David Cinnater is Bringing Footprints Floors to PA!

David Cinnater is Bringing Footprints Floors to PA!

David Cinnater is Bringing Footprints Floors to PA!

It’s always a thrill when our team here at Footprints Floors gets to welcome yet another friendly face to our growing home improvement franchise.

This month, we are excited to introduce you to David Cinnater, who has decided to bring Footprints Floors to Shawnee On Delaware, Pennsylvania—a lovely area situated just south of the foothills of the beautiful Pocono Mountains.

Before opening a Footprints Floors franchise, David was a stay-at-home dad who owned and operated a 200-seat performing arts venue in Blairstown, New Jersey. The historic theatre brought many world-class concerts and shows to town, giving audiences wonderful memories in an inviting and intimate space. David also worked in the automotive industry for some time, serving in sales positions. 

Knowing that he wanted more flexibility in his schedule and to become his own boss, David began seeking information about franchising opportunities this past spring. “My franchise consultant could not speak highly enough of the Footprints Floors franchise and the model in general,” David says. “Jeff didn’t push it (I had to make my own decision), but you could tell he just had absolute confidence in the business model. He anticipated it would be just a matter of time before the country sold out its franchise territories. I think he’ll be right.”

As David learned more and more about Footprints Floors, he began to feel confident that this was the right franchise for him. When you invest in a Footprints Floors franchise, you join a family that supports you in every way possible. To David, that fact was so encouraging. “There are endless resources available for all Franchise Owners to lean on, plus the whole staff at Footprints Floors is available at all times,” David says. “They want to see us succeed just as much as we want to succeed.”

To gain a better understanding of our business model and the way Footprints Floors franchises around the nation operate, David was invited to attend Discovery Day. During that day, David was introduced to Footprints Floors Founder Bryan Park. “He immediately had that laidback but confident vibe,” David says. “Bryan’s knowledge of owning and operating a very successful service-based flooring business and it’s all about the customers is second to none. There isn’t anything he didn’t go through himself, and he streamlines that success and has you follow the footprints—no pun intended!”

Discovery Day helped David recognize that opening a Footprints Floors franchise was the best decision he could make for himself and his family. “Discovery Day was quite a jam-packed day,” he says. “Breakfast with the executive staff . . . working job site visits for an experience of what to expect . . . and then the same with sales appointment visits. It was very informative and gave me the belief in Footprints Floors to move forward.” 

If any aspect of the franchise model intimidated David, it involved having to gain the knowledge necessary to operate a successful flooring franchise and determine how he’d find skilled local contractors to perform the installations. All concerns and questions were thoroughly addressed when he spoke to our Franchise Development Director and attended a two-week training session. “The session covered all questions and just about everything flooring-related,” David says. “Two weeks in Denver training with Footprints Floors gets you up and running. The goal is to give Franchise Owners a head start needed to get the business moving in the right direction.” 

The flexibility of owning a Footprints Floors franchise greatly influenced David’s decision to take the leap of faith. “Footprints Floors is the right fit because it offers some flexibility in scheduling and also leans on my sales experience,” David says. “I have two sons, Cooper and Levi, and Footprints Floors allows me to work around their busy schedules, especially when the school year begins.” 

A devoted father, David wants to set an excellent example for Cooper, 12, and Levi, 11. As a Footprints Floors Franchise Owner, he can show his sons what it means to work in a service-oriented business where people—not profits—come first. “Seeing customers’ satisfaction in the end product is very important to me,” David says.  

By operating with honesty and integrity, Footprints Floors ensures that our contractors complete quality work for our customers at an affordable price. We’re proud to offer highly competitive pricing thanks to our limited overhead costs. The proven, well-established franchise business model that Bryan Park brought to fruition requires customers to source their flooring. With no showrooms to manage, no rent to pay, and no human resource costs to incur, Footprints Floors Franchise Owners like David can focus on growing their businesses. 

Our incredible management team offers all Franchise Owners a reliable, knowledgeable, and built-in support system. This includes access to our corporate call center, where our dedicated and knowledgeable employees connect with customers to schedule appointments, answer questions, discuss estimates, and more.

David describes the Footprints Floors franchise business model as “highly profitable and easily scalable.” He emphasizes that it’s reassuring that this business offers unlimited growth potential.

We’re grateful that Footprints Floors now exists in Monroe County, Pennsylvania, and are honored to know that he chose us out of all the franchises that David’s franchise consultant discussed with him. If you live near Shawnee in Delaware, call David if you need your floors installed, restored, or refinished.

“Flooring is the main attraction to any room in the home,” David says. “I intend to build a strong, positive, and neighborly presence in the local flooring business.” 

And so his journey begins. As our team here at Footprints Floors likes to say, “Stick to the lit road.” We’re confident that David will do just that, and we wish him all the best with his franchise in Shawnee, Delaware.  

If you or someone you know is interested in following David’s “footprints” and becoming a Franchise Owner, please visit our website to learn more about opening a Footprints Floors franchise in your local territory. You may also give us a call anytime at (720) 501-6730. As David can attest, it’s a fantastic time to join our family and enjoy franchise ownership’s freedoms.

Why an Innovative Franchise Can Thrive in Any Economy: A Q&A with Bryan Park of Footprints Flooring

Why an Innovative Franchise Can Thrive in Any Economy: A Q&A with Bryan Park of Footprints Flooring

Why an Innovative Franchise Can Thrive in Any Economy: A Q&A with Bryan Park of Footprints Flooring

If you possess an entrepreneurial spirit and prefer being your own boss, starting a business when the economy is thriving is something of a no-brainer. But what about investing in a franchise when the economy is more uncertain? With all the news about a recession potentially looming on the horizon, should you wait to take that next step into entrepreneurial freedom until the market stabilizes?

According to Footprints Floors Founder and CEO, Bryan Park, not necessarily. A man who chose to launch his Christian, home-improvement franchise in December of 2008 — arguably the worst month of the Great Recession — Bryan understands the issue better than most.

For some helpful context, at the time Bryan made the decision to build a faith-based business of his own, he, his eight-and-one-half-month-pregnant wife, a 2-year-old toddler, four dogs, and four cats shared the cozy environs of an 800-square-foot-home. What’s more, he’d accrued $40,000 in credit card debt after six months of working without pay. Facing dire circumstances that might deter anyone else, Bryan recognized his pioneering flooring business model’s tremendous potential and jumped into Footprints Floors with both feet.

Fifteen years later Footprints Floors continues to thrive, with more than 100 Christian Franchise territories across the country. Leveraging the lessons he learned to survive a nasty recession, Bryan built a solid, recession-resistant franchise business model, so he knows a thing or two about mitigating risk, minimizing potential losses, and driving Franchise Owner success in any economic environment.

Given his significant expertise, we sat down with Bryan to discuss the recession-resilient blueprint of the unique Footprints Floors franchise model, as well as the flooring industry’s overall performance during times of economic volatility. Here’s what he had to say:

“Q: As a Franchisor, what are your thoughts on the state of our economy and where it seems to be heading?

A: Bryan Park: “Inflation is real and unemployment issues are also happening, so I think it’s equal parts that and equal parts perception— perception is reality. I believe the general population is reacting adversely to the current economy, looking for hope and reasons to believe that we’ve turned a corner, but I’m not sure we’re there yet.“ With that said, Footprints’ franchise model is uniquely set to weather these kinds of storms. We don’t have brick-and-mortar stores, we don’t have overhead, and we don’t need staff, so we can just rise up and down with the economic tide. But people always need floors. That means we’re a necessity — not a luxury — so it’s not something we fret about.

“In fact, in August of 2022 we set a revenue record and we also hit a record for the most estimates scheduled in a month. That’s significant for us because it’s representative of what the general population is doing. Are they still calling us, or are they shutting down? And we just set a record, so people are still calling.”

Q: Footprints Floors got its start during one of the biggest financial crises in U.S. history, the Great Recession of 2008. Can you tell us  how you found success in a time of serious financial hardship? 

A: Bryan Park: “Since I built the faith-based business during a recession, all of our fundamental, core concepts have been built around that ability to grow and shrink along with the economy. Overhead is so low for our Franchise Owners — the biggest expenses are labor and material per job, but we’re not paying those out unless we’re doing work.”

Q: What do you feel makes Footprints Floors a recession-resilient franchise?

A: Bryan Park: “Not only do we not have overhead as far as locations or staff, but the biggest expenses on our balance sheet are labor paid to the crews and material purchases for jobs. But if there’s no work, there are no expenses. It’s the same for marketing costs, our third biggest expense, which vary as we pay per lead — no leads, no costs. We’re about as bulletproof as it gets.”

“But even beyond our business model, flooring itself — especially residential flooring — is also bulletproof, unlike new home construction and commercial buildings, which tend to be very dependent on the economy. When the economy’s doing well, huge commercial builds go up but then shrink when the economy does, and loans are harder to get. Homeowners, on the other hand, move up into bigger houses when the economy is booming, but when the economy is stagnant, they stay put. That means people update their current homes, so they’re really always updating. Ultimately, we’re not hit that hard.”

Q: We’re still seeing the effects of the Great Resignation. Can you share some success stories of Franchise Owners who quit the corporate grind to follow their business ownership dream?

A: Bryan Park: “I think people are holding onto their jobs because the economic impact of COVID made them nervous about losing their jobs. After the downturn we saw a gigantic uptick in Franchise development growth. As people start getting laid off again, we would expect to see a pretty significant upswing in prospective Franchise Owners. That’s because if they get let go from their job, they have a decision to make: Do they go back to the same thing, sit in a cubicle, and just wait until they get laid off again? Or do they finally take ownership of their career path and invest in a franchise? That’s the dilemma people face, and I think many people choose to invest in themselves and start a business.”

Q: Finally, what should someone considering a Footprints Floors Franchise expect during their first year in business?

A: Bryan Park: “The first year of owning a Footprints Floors franchise is an exciting adventure. It’s like drinking from a water hose — learning an entirely new career, trade, and way of living. Not only are you losing your old salary, but you’re also learning how to live on commission. It’s hard, but you’re really laying the foundation for the future, and I think that’s the attitude people need to come in with. They need to be able to think, ‘It’s going to be a hard year and I’m going to struggle. I’ll have some bad days, and I’m probably going to make less money than I’m used to while working harder than I’m used to, but it’s all for future growth. It’ll all be worth it. I’ve just got to get there.’”

In Closing

Incredibly proud of Footprints Floors’ exponential growth and of Franchise Owner success, Bryan is looking forward to discovering more like-minded individuals eager to expand the Christian franchise’s footprint even farther across the nation.

Get started today with your own flooring franchise from Footprints Floors.

Quick Facts about the Flooring Industry

As one of only a handful of industries to thrive throughout the COVID-19 pandemic, the home services sector continues to attract interested business investors no matter the state of the economy. The following statistics illustrate the home services market’s strength and resilience:

  • During the third quarter of 2020, the Home Improvement Remodeler Index (RMI) rose to 82, indicating homeowners’ sharp focus on the importance of their homes to support both work and family life during the pandemic.
  • The pandemic also increased the demand for home services, with 76% of respondents to a Statista survey noting that they performed at least one home improvement project in 2020 — 58% of which involved interior renovations.
  • Currently valued at $380 billion, the home improvement industry is expected to reach $454.6 billion by the conclusion of 2023.
  • Approximately 80% of the nation’s 137 million homes are now at least 20 years old and 40% are at least 50 years old. Naturally, older homes require greater remodeling services.
  • Homebuyer spending on home improvements over the past year (2022) was nearly double the median spend for 2021, according to Houzz.

The Bottom Line

There’s simply no such a thing as a “safe” time to invest — in either the stock market or in a franchise. As with most matters of consequence, the decision to become a business owner does carry some degree of risk, as there will always be factors beyond your control. And chief among those influences is the health of the economy, so the decision to wait who knows how long for a market rebound is just as risky. So, would you rather chance missing out on achieving your dream of entrepreneurial freedom for what could be years of hapless waiting? Or would you prefer to invest in a flooring franchise business with a proven record of success and growth during not one but two periods of great economic hardship?

Investing in a Christian franchise like Footprints Floors gives you the potential to fulfill your dream of entrepreneurship without the sky-high investment associated with franchise opportunities in other sectors. With little overhead, no payroll, no costs for equipment or materials, and no need to lease office or warehouse space, you can invest in a Footprints Floors Franchise for as little as $78,505. And given Franchise Owners’ 2022 average gross profit of $247,619 , the potential to realize a quick return on your financial investment is profoundly high.

What’s more, the flooring industry is still RED HOT. As a dragging housing inventory forces more people to buy older homes, the demand for quality floor renovation services will continue to increase. The need for floors will never wane, and homeowners will always look for faith-based companies built on foundations of outstanding customer service, affordability, and quality results. Footprints Floors delivers all three!

Make today the day you turn your dream of entrepreneurship into a reality. Visit the Footprints Floors Franchise website to learn more about this incredible flooring franchise business opportunity.

Footprints Floors: Preparing for Economic Downturn

Footprints Floors: Preparing for Economic Downturn

Footprints Floors: Preparing for Economic Downturn

Yes, a recession seems to be on the way. Or it is already here, depending on who you ask. At Footprints Floors, we are aware that an economic slowdown is coming. And we’re more than prepared for it.

Our market is good, the franchise business model is solid, and we offer outstanding support to our Franchise Owners. We’re digging in for the long haul and are prepared to capitalize when the economy rises again.

Starting with us will set you up for long-term success and financial rewards. That’s because we have an advantage others don’t – experiential knowledge.

Footprints Floors is already twice recession-tested and proven capable of surviving a tough economy that puts other businesses down.
Footprints Floors launched on December 9, 2008 – 9 months after Bear Stearns collapsed.

It was arguably one of the worst months to launch a home improvement business since the Great Depression. Unemployment rates were getting closer to 10%, and Home Foreclosure rates were up 84% in a year!

Yet, Faith-Based Franchise Founder, Bryan Park, went ahead and launched out of an 800-square-foot home with $40,000 in credit card debt after not being paid for six months, with a wife who was 8 ½ months pregnant, a 2-year-old, four dogs, and a cat.

How’s that for an origin story? Those fateful years drove Bryan to establish a business and franchise model to overcome his many challenges in those early years.

In our opinion, Footprints Floors Franchise is the perfect business to invest in during this market. Here’s why.

Recessions Create New Opportunities for the Right Business

A few economists see recessions as a natural economic wildfire. A recession is part of a natural cycle of destruction and recreation that removes unhealthy and unsound businesses, strengthens the ones that remain, and creates room for new growth. It’s when bloated companies, hiding bad financials and coasting off a dated reputation, get cleared out.

Consumers want the best value for their money. They’re more willing to try new brands with better deals and services. They want to spend their dollars wisely and get good quality. It’s the perfect time to thrive for well-run businesses delivering excellent consumer value.

Let’s be clear; you must build a rock-solid business to launch in a recession, make it through, and then come roaring out of it more vital than ever.

That’s what Footprints Founder Bryan Park did.

But not everyone can do what he did. The latest survival data from the Bureau of Labor Statistics shows that a mere 27.9% of businesses launched in 2008 made it to 2022. And the ones that have lasted certainly aren’t all on our level.

So, what’s the difference? We put it down to operating with a formidable business model, in a recession-resilient industry, with a rapidly growing market.

The Home Services Industry is Recession-Resilient

We always prioritize the basics when things get rough or our wallets feel squeezed. And there’s nothing more essential than having a roof over your head.

Home represents a significant life investment and fulfills one of our most fundamental needs. It brings feelings of security, success, and happiness. The typical American homeowner has a high degree of pride in ownership, which includes taking pride in good home maintenance.

And taking care of home always takes on greater importance when things get rough out in the world. This is why the home services industry is exceptionally recession-resilient, if not recession-proof.

Homeowners who want to sell, refinance, or borrow against their home equity all want to get the most significant valuation possible – and the right renovation project can do just that. Those who want to move but can’t afford a new place often choose to improve their current home. Those who plan to stay put for the long-term usually wish to preserve their home and keep things in good repair, while many who are entering the market look for fixer-upper houses with a better price.

A challenging and competitive housing market means sellers go all out to attract buyers and fetch a reasonable price. Home services like staging, paint, and flooring installations are go-to investments. Home renovation, restoration, and repair businesses are known to withstand economic downturns. This even extends to severe crises and housing market crashes.

Homebuilders and new construction tend to suffer as banks tighten their lending, but homeowners adding equity onto their existing homes is virtually always seen as a good investment.

The home service industry even held up to the Great Recession. Historical data shows that demand for home maintenance services remains robust even when home sales are falling. Let’s look into this a little more.

How Home Improvement Has Weathered Past Recessions

We’re not just being optimistic here. Historical data proves this. The 2001 Dot-Com Recession saw owner home improvement spending decline by 4% from its peak to the trough. The tech bubble burst, and 9/11 didn’t have much of an effect on home spending.

So, what about the dreaded 2008 Great Recession? That devastated the residential construction and housing markets.
It was pure carnage. New home builders and construction firms suffered the most. Many were utterly wiped out.

But despite this, the home renovation industry kept ticking along. Yes, there was a sharp initial decline in impact. But home improvement spending made a good comeback and has been steadily rising.

This sector’s strength was seen coming out of the Great Recession. Firms offering niche home renovation services made up 55% of the construction businesses listed on the Inc. 5000 list for 2014.


An Unexpected Pandemic Effect – A Home Improvement Boom

But what about Covid-19? This economic downturn can’t be compared to the Dot Com bubble or 2008’s Great Recession. This time, we have economic anxiety and ongoing health concerns. Many people were reluctant to invite strangers into their homes.

Despite any concerns, COVID-19 has been a boon for home renovations – for both DIY and contracted projects.

Once people were stuck at home with nowhere else to go, they started to look around at their surroundings. If home represents your workplace, gym, recreation center, church, and school, you’re likely to have much higher expectations. And there was plenty of time to get things done.

U.S. Census data from 2020 showed a 22.6% year-over-year sales increase for home centers, hardware stores, garden centers, and building materials suppliers. And that year’s Home Projects Council survey found that home project improvement intent was up from before the pandemic in 2019.

This trend started immediately. A consumer study of 600 homeowners found that 57% completed a home renovation project during March, April, and May 2020. 66.9% of those homeowners cited time at home as the biggest reason for getting a project in.

Extended time at home created a sharp awareness of what could be improved while giving them little reason to put a project off.

And the trend continued. Americans officially had the home renovation bug. One mid-2020 homeowner study found that 76% of homeowners had completed a major project since the pandemic started. And 78% planned to get something done over the next year.

A Statista report confirmed this, finding that 76% of respondents performed at least one home improvement project during 2020 – with 58% of those being interior renovations.

The entire year turned into a veritable renovation fest. By the third quarter of 2020, the Home Improvement Remodeling Market Index (RMI) surged to a robust 82. A score this high indicates strong market confidence in the residential remodeling sector.

Demand was high, with Americans readily coming up with the money to fund their projects. National Association of Home Builders (NAHB) Remodelers Chair Tom Ashley, Jr., CAPS, CGP, GCR, said, “with refinancing activity surging, homeowners are investing in their homes, which is sustaining strong demand for remodeling.”

Home has taken on more importance amid the pandemic and its consequences. It’s now the center stage for our work, life, and recreation.

Harvard University’s Joint Center for Housing Studies (JCHS) thoroughly analyzed 2020’s housing sector and economics. JCHS found that the economy shrank by 3.5% in 2020. At the same time, home improvements and repair spending rose by 3% to almost $420 billion. The companies that did the best were specialty trade contractors and interior projects.

All market segments were represented – low, medium, and high-budget projects. The study concluded by noting that there’s strong demand despite economic uncertainty.

But what about 2021, those supply chain issues, higher prices, and the strained labor market?

2021 rolled around with the average American having started at least two home improvement projects since COVID’s onset.

There were quite a few economic upsets due to supply chain issues, looming inflation, and a strained labor market. However, the home renovation market’s unique driving factors haven’t disappeared. Home projects were still in demand, showing consistent and good spending despite supply chain delays and inflation.

Sure, there were challenges, and the novelty of being at home had worn off. But homeowners still saw the value of investing in their properties.

The Remodeling Market Index for 2021 saw strong demand throughout the entire year. That year, popular projects included home offices and flex spaces, along with a hint of something new.

NAHB chair Steve Cunningham expects those trends to continue and saw a multi-generational renovations trend beginning. This reflects the direction of more adult millennials living in multi-generational home arrangements.

It’s an upcoming trend that’s likely to see more excellent, more upscale finishes throughout a home, intended to cater to adult tastes.

2022’s Outlook and Beyond

Alright, so how are things looking in 2022? Homeowner spending is back on the rise, and the year started beautifully.

Harvard JCHS noted that homeowner improvement and repair spending surged again, with an 11% jump in homeowner expenditures within the first quarter of 2022.

LightStream, an online consumer lender, ran an annual home improvement trends survey and found that home renovation spending is rising from 2021. More homeowners are planning renovation projects and want to get real work done.

LightStream’s research determined that this year’s projects are focused on long-term investments. Homeowners want more functionality and liveable value from their homes. Projects like home additions, basement finishes, and attic renovations are rising.

NAHB’s RMI 2022 first-quarter report came in at a strong score of 86 – showing consistently high spending and the expected growth rates, which translated into healthy market confidence.

But what about inflation? And those rising prices?

Houzz surveyed 67,554 users, finding that homeowners were spending 50% more on home renovations than they did in 2018. A complete 55% of homeowner respondents were planning to renovate in 2022. Those with deeper pockets were spending more as big-budget renovations increased from 60,000 in 2021 to $75,000 in 2022.

Recent homebuyers spent double the national median on home renovations – an average of $30,000 versus $18,000 for all homeowners. This is a significant trend, considering the upcoming demographic advantage.

Interestingly enough, much of this spending has been driven by millennials. In 2020, the Bank of America found that millennials had spent the most on home improvement since the pandemic.

It turns out that many millennial homeowners are living in older homes that need some work done. The bank believes this signifies the beginning of “a wave of renovation activity by a generation that has been relatively slow to enter the housing market.”

And that’s fantastic news for Footprints Floors.


The Upcoming Demographic Advantage – Millennials and Middle-Aged Homes

Millennials have long wanted to enter the market but have been priced out. But they’re finally entering the housing market en masse. And the typical millennial buys an older home in need of repairs. This is due to a couple of factors.

One is that housing inventory is low. We’ll touch on that more in the following section, but to sum it up, wealthier baby boomers are choosing to age in their homes, and home building is low – especially for more affordable, entry-level housing. MarketWatch notes that home builders have focused on the upper-end market post-Great Recession.

The second is that millennials seem to prefer a project simply. Millennial homebuyers have been dubbed “the renovation generation.” HomeAdvisor research found that millennials are highly active renovators who spend more on home improvement than any other demographic.

Its 2020 report calculated that Millennials spent an average of $9,206, whereas all generations spent $8,305. Millennial spending on home improvement services doubled year-over-year, while boomer spending only rose by 20%. In 2019, millennials spent 60% more on home improvement and did 30% more projects.

Home Advisor specifies four reasons for that:

  • “Recent homebuying activity and the desire for customization following a move”
  • “Buying older homes in need of work closer to city centers.”
  • “Buying older homes or homes that need more work due to the rising prices of homes.”
  • “Desire for customization and personalized spaces”

Interestingly, many millennials prefer to remain in their homes for extended periods once they become homeowners. Those with growing families choose to remodel their existing homes rather than purchase larger ones.

The trend of millennials buying older homes closer to city centers is supported by Harvard’s JCHS, which projects that America’s largest metropolitan areas will accelerate homeowner renovations during 2022. It tracked 48 major urban areas and found a growth in average annual home improvement spending of 13.8%. Twenty metros are expected to see a growth of 14% or more, while six will see spending growth of 17%.

Pre-pandemic, younger homeowners were already spending heavily on home improvement services. LightStream’s 2020 Home Improvement Trends Study found that 92% of millennials were already planning to renovate in 2020. That was versus 77% of all respondents. The average homeowner was planning to spend $11,473 on renovations (up 27% from the prior year), with millennials planning to spend an average of $13,838.

The JCHS 2019 report noted this shift in demographics. This demographic alone will drive billions in home improvement spending in the coming years as their incomes are rising and they’re finally starting to build home equity.

At least 8.3 million first-time home buyers will enter the home market between 2020 and 2022.

The younger Generation Z also shows a high demand for homeownership. The ones with great jobs or access to family cash are moving into the market.

The home renovation spending demographics are looking good for at least the next ten years. Angi’s Economy of Everything Home 2022 report pointed out that over the next decade, 43.5 million people will turn 30 and transition into family formation and early career growth, 45.2 million people will turn 40 and transition into their peak earning years, and 28.9 million people will turn 80 and begin to renovate to age in place.

And we have the demographics, or rather the statistics, of America’s housing stock in our favor.


Limited, Middle-Aged, and Aging Housing

Now let’s talk about America’s housing supply. The nation’s housing stock is limited and aging. This factor alone is boosting home renovation projects.

JCHS data from 2019 showed that around 80% of America’s then 137 million homes were at least 20 years old. And 40% were at least 50 years old.

Today, the average age of an owner-occupied home is 40 years old. Back in 2005, it was 31. As it turns out, the nation’s median house age has increased since the Great Recession.

Here are a few stats, courtesy of the National Association of Realtors:

  • In 2021, the average purchased home was 28 years old
  • In 2011, the standard purchased home was 11 years old
  • In 2021, 85% of homebuyers bought an existing home while only 15% bought a new home
  • In 2003, around 28% of homebuyers purchased new homes
  • The housing supply is short 6.8 million units
  • 23% of homebuyers compromised on the home’s condition in exchange for affordability, location, and size

Let’s sum it up. America’s homes are old and limited. More homebuyers are going for already-built homes than new builds. Millennials are moving into the market and having to do with what’s available and in their budgets. And the younger the buyer, the older the home.

A nation filled with older homes is a nation filled with renovations and remodeling. So, this is already a boon for the home services industry. It’s no wonder the Remodeling Remarket Index reports high levels of remodeler confidence. The latest data shows remodeler confidence in current market conditions at 83%. (86% were confident in the market for projects under $20,000, 84% were satisfied with projects between $20,000 to $50,000, and 79% were secure in the market for renovation projects above $50,000.)

It’s no wonder the Remodeling Remarket Index reports high levels of remodeler confidence. The latest data shows remodeler confidence in current market conditions at 83%. (86% were confident in the market for projects under $20,000, 84% were satisfied with projects between $20,000 to $50,000, and 79% were confident in the market for renovation projects above $50,000.)

And there’s another factor to consider – the newly middle-aged homes. The NKBA (National Kitchen & Bath Association) notes that houses between 20 and 39 years old are prime remodeling prospects. There was a consistent number of around 22 million American homes in this age range for 6 or 7 years leading up to 2021.

But, we’re now moving into a few years of growth in this segment. This segment is projected to increase to 25.2 million homes in 2025 steadily.

The NKBA estimates that an extra 2.7 million homes in the prime remodeling category can further soften the effects of an economic downturn. These middle-aged homes typically see 15% to 24% more remodels than average.

Time for another mini recap. We have an abundance of old homes with existing, wealthier homeowners choosing to stay in them, and younger homeowners starting to buy in – and eager to renovate. Plus, we’re entering a few years with a rising number of middle-aged homes right in the renovation sweet spot.

But what about the possibility of new homes? Is there a chance that new home builders will swoop in to save the day? Well, home builders already prefer to take their chances on higher-priced builds that millennials and younger buyers can’t afford.

The prospect of an economic downturn makes it even less likely that builders will surge into the affordable housing market at levels enough to put a real dent in things.

Builders are not rushing in to save the day! As it turns out, builder confidence is already down. June 2022 data from the National Association of Home Builders (NAHB)/Wells Fargo Housing Market Index (HMI) shows builder confidence in the newly built single-family home market, making its sixth monthly decline. As always, the entry-level market is more affected by more significant decreases in affordable housing.

Builders are more cautious due to higher mortgage rates softening demand. The housing market is slowing due to high inflation and slower economic growth. So, it does seem likely that the housing stock will remain low.

After all, remember what happened to construction financing during the Great Recession? Banks that survived tightened up on new construction loans or refused to lend, which seriously dampened new home builds to the point of putting many builders out of business.

The new home building market will be further suppressed if that happens again. It’s already happened to some degree.

Housing construction took a direct hit when pandemic restrictions forced builders to shut their work down. The bankers responded early on with more caution and loan scrutiny. The slowdown and tightening in loans are expected to intensify throughout the downturn.

The only thing remaining strong is the sector that made it through the Great Recession – homeowner remodeling and renovations.

You Can Enter the Perfect Niche in a Thriving and Resilient Industry

Did you know that home improvement spending has been the fastest growing retail category?

Yup, back in 2019, when many physical stores were closing, spending in this sector grew at almost double the rate of the rest of the retail industry.

The NAHB analyzed Census data on construction spending, which includes new work and home improvements, and found that overall private residential construction spending was up. May of 2022’s spending was $938.2 billion, a slight 0.2% increase from April. This is a 19% year-over-year increase from 2021.

The NAHB attributes much of this gain to improvement spending. It calculated a $354.9 billion seasonally adjusted rate, which was 34.2% higher than in 2021. The overall trend showed a steady and quick growth rebound from July 2020.

We can’t overstate how well the home improvement industry is doing. This is a strong and resilient market segment, with many factors working in its favor. It’s a $380 billion industry expected to reach $454.6 billion by 2023.

Since the pandemic, flooring spending has been at least an 11% bump. Home Advisor’s 2020 report pinpointed installing new flooring as one of the top three home renovation projects.

Footprints Floors represents a one-of-a-kind home improvement franchise opportunity in this massively successful industry and strange time in history. We provide the only services proven to create home equity – hardwood flooring installations and renovations.

Hardwood flooring Renovations create beauty and boost a home’s value enough to deliver a positive return on investment. That holds excellent sales appeal.

As the number of homebuyers continues to surge, easily outpacing the number of new homes built, more customers are looking for ways to renovate their older homes. Our focus on this niche service gives customers the same pride in owning like-new, beautiful floors.

Footprints Floors appeals to homeowners on multiple levels. Wood floors are great long-term value, reflect classic and universal tastes, and we can install them at cost-conscious prices. We have found that, on average, Footprints Floors can complete a flooring installation for 20% less than other companies.

Let’s dive into those numbers.

Why Footprints Floors is the Right Investment

Footprints Floors is an affordable investment in a turnkey business with low overhead and plenty of support. An investment positions you in the sweet spot of the home services niche.

But why Footprints and not some other flooring franchise? That comes down to our low financial investment and unique franchise business model.

The Footprints Floors Investment

Why don’t we just tell you our total financial investment to get in, train, set up, and start running? It ranges from a low of $78,585 to a max of $113,030 – total!

That’s a far lower financial investment than other mainstream flooring franchises available today.

You don’t have to take our word for it. Here’s how some of our “competitors” stack up.

  • The average flooring franchise financial investment is $201,807.
  • The most expensive flooring franchise is $819,724.
  • Only six flooring franchises have an initial financial investment lower than $151,335.
  • Floor Coverings International has a much higher startup cost of $161,400 to $230,100.

And the price isn’t the only thing. Many of these options have Franchise Owners doing the lion’s share of the work, which includes getting locked into real estate leases, dealing with inventory, and hiring multiple employees.

That’s not how Footprints Floors operates.

The Footprints Floors Franchise Business Model

Footprints Floors is a home-based, Christian Franchise – with no real estate, inventory, or hiring overhead. That immediately cuts your risks, initial financial investment, and running costs.

You don’t have to worry about lease complications, monthly rent, or a buildout. There are zero hiring costs or human resource (HR) issues to deal with. There’s no inventory to buy and store or tote around. And all the labor is completed by 10-99 contractors and subcontractors.

Are you starting to feel our difference? And why this wood flooring franchise business opportunity is such an attractive investment even with the current economic climate?

We start our Franchise Owners with an advantage from day one, thanks to our unique business model. The business runs lean, and the margins are incredibly attractive.

Now, here’s how the business runs on a day-to-day basis. Footprints Floors offers world-class support and training that starts before you launch the company and goes the distance with you.

We take care of your marketing and lead generation! We handle your call center and customer support. We even help you schedule appointments! You’re never left alone to make a go of it on your own.

That’s probably why many of our Franchise Owners sign up for second and third territories, and sometimes more!

This flooring company is more like a family business than a typical franchise. Our Founder cares deeply about the success of the company he started and the legacy it’s creating. Bryan’s care extends to every franchise territory and every new Franchise Owner who comes onboard with us.

Will that be you?

Reach out to us now to find out more and begin your discovery journey with Footprints Floors Home Improvement Franchise.