Our Flooring Franchise BOOMED in 2022! (And We’re Just Getting Started)
After ten years of operating as a home services franchise, Footprints Floors is celebrating a BIG year of wins and achievements as we continue our nationwide franchise expansion.
From revenue to development to community partnerships with various organizations, 2022 was a tremendous year of growth for us, and we can’t be more excited!
Our Founder and CEO, Bryan Park, had this to say in a recent interview with 1851 Franchise: “This was really a year of national growth for us. We have experienced a lot of maturation as a business and focused on new relationships and connections. Our volume is really starting to open doors for us, which has been exciting to see.”
We’re coming off of a big year and looking to keep that momentum going in 2023. Here’s a rundown of our faith-based franchise’s top achievements in 2022:
18 New Flooring Franchise Units Nationwide
Our roster of Franchise Owners has grown significantly since we first began franchising our flooring business ten years ago, and we now have over 160 home services franchise units in operation across the United States! 18 of these units opened in 2022, launching the Footprints Floors home improvement brand into a number of new markets, including Jacksonville, Florida; Boise, Idaho; Long Island, New York; Reno, Nevada; St. Louis, Missouri; Providence, Rhode Island and Boston, Massachusetts.
What’s the secret to our success with finding the right franchise investors for each market? A lot of it comes down to what we have to offer. Footprints Floors offers much more executive support than a typical flooring franchise business opportunity: from our dedicated call center to our expert marketing and operations teams, our Franchise Owners get a level of support that is unheard of in most home services franchise concepts.
Our proven flooring franchise business model allows Footprints Floors Franchise Owners to have the freedom and flexibility that comes with being their own boss, while providing a unique level of support from our Executive Leadership Team from Day One. Unlike independent flooring contractors, who have to handle the headaches of lead generation, appointment scheduling, customer service queries and more along with the actual completion of the flooring jobs, Footprints Floors Franchise Owners are able to fully concentrate on growing their business without having to worry about any other aspects that come along with starting a flooring business. In fact, thanks to the simple business operations involved with owning a Footprints Floors, we’re even able to operate as a semi-absentee franchise for investors who want a less hands-on approach to entrepreneurship—something that many of our prospective Franchise Owners find intriguing about the Footprints Floors concept.
Our one-of-a-kind flooring business model is definitely one of the reasons we’ve experienced such massive growth, but when it comes to building a successful flooring franchise, our top priority is making sure we have the right people to run each territory. We’re fortunate to have partnered with Franchise Owners who we believe are ideal representatives of the Footprints Floors core values of family, faith and outstanding customer service. Each year we receive literally hundreds of applications from prospective Franchise Owners who are interested in learning more about how to start a flooring business of their own that is backed by the power of an experienced corporate team.
By going through the Franchise Discovery Process with qualifying candidates, we’re able to see who is the best fit for the Footprints Floors brand, as well as giving our prospective Owners the opportunity to decide if we’re the right franchise fit for them. This way, we can move forward with confidence, knowing that we’re awarding territories to Franchise Owners who best embody our brand values and align with our commitment to outstanding customer service. We don’t just award territories to anybody who can afford the investment: to us, it goes much deeper than a financial transaction. We are welcoming people into the Footprints Floors franchise family. We’re pleased to say we’ve built a national network of fantastic people to represent the Footprints Floors name with their own successful flooring franchise territories.
90% Systemwide Flooring Franchise Revenue Increase
In addition to growing our national “footprint” by making inroads into new territories across the United States, Footprints Floors also experienced staggering systemwide revenue growth, to the tune of a 90 percent increase over the previous year.
That’s not all—in addition to our flooring franchise brand achieving such impressive growth last year, a number of our Franchise Owners experienced a big jump in profits at the individual level, with 10 of them joining the Footprints Floors “Million Dollar Club” as Franchise Owners who reached a seven-figure sales total in 2022.
Considering that the initial financial investment for opening a Footprints Floors home services franchise starts at just $78,505, it’s easy to see why so many franchise investors from all walks of life and career backgrounds are choosing our flooring franchise over any other concept in the home services industry. As a mobile franchise with no need for dedicated office space or payroll employees, we’re able to keep our overhead investment low for new Franchise Owners wanting to make a big splash in their community by starting a flooring business without any of the typical hassle or expense that comes with entrepreneurship.
Prospective Franchise Owners who see the starting financial investment range compared with our multi-unit average gross sales of $1,883,332* and our multi-unit annual gross profit of $850,027 can immediately spot the potential for success in a fraction of the time that it would take to build an independent flooring business from the ground up. Also, because of the fact that our starting investment is significantly lower than that of other home services franchise concepts, the ability to own multiple units within a territory is more attainable for investors looking to build a flooring franchise empire in their community.
Best of all, as a home services franchise, Footprints Floors has proven time and again to be a recession-resilient concept, not only surviving but thriving during the Great Recession and the Covid-19 pandemic. We don’t anticipate people’s needs for quality, affordable flooring to change—in fact, with more and more people purchasing older homes in need of renovation, we expect families to be in greater need of the floor installation and restoration services we provide in the coming years. Even during shaky economic times, home improvement is one industry that historically has consistently remained a safe bet for aspiring entrepreneurs.
Launch of the First Fruits Fund
As you can see, 2022 was a banner year for Footprints Floors for a number of reasons, but none quite so near to our hearts as the institution of the philanthropic arm of our flooring franchise: the First Fruits Fund. Through the fund, we partner with faith-based organizations to volunteer and donate help for family service, homelessness prevention, drug rehabilitation, poverty reduction, and other issues that are important to the communities we serve and to the world at large.
Our Founder is especially committed to channeling his strong faith and dedication to service into helping those in need. In another interview with 1851 Franchise, Park shared his vision of using his successful flooring franchise as a way to give back, saying, “I see my business as a way to live up to my values of supporting my neighbors and lending a hand to those in need. A business should be about more than just making money for its stakeholders; it should play a positive role in its community.”
Our executive leadership team has committed to donating 25 percent of our annual profits to The First Fruits Fund so we can assist charities and nonprofit organizations by donating money, flooring services, volunteer work and more.
In its first year, the fund has been able to offer assistance to a number of organizations, including Hope’s Promise, a Christian child placement agency; Open Door Ministries, a Denver, Colorado-based non-profit that fights poverty and homelessness; and World Orphans, a group that partners with churches to combat poverty and support children in developing nations by training and empowering women to become entrepreneurs.
Park’s commitment to doing good through his company is a testament to his core values of faith and service. Thanks to The First Fruits Fund, his passion for helping others through charitable work can now be combined with his commitment to upholding those values in our flooring franchise. Jonathan Jarvis, our director of franchise onboarding and training, strongly agrees. “Here at Footprints Floors, we value community good above all else,” said Jarvis. “We are very excited and humbled to be a part of these philanthropic efforts with First Fruits Fund and to use it as a vehicle to live out the brand’s mission to help as many people as possible.”
For prospective Franchise Owners who are as interested in doing good and giving back to their communities as we are, Footprints Floors is an excellent opportunity to help make the world a better place while finding personal success and achieving entrepreneurial goals. We are proud to be able to share the wealth we’ve accumulated as a successful flooring franchise with those in need, and we’re always on the lookout for like-minded Franchise Owners to help us share our goals of being of service to others.
Awards and Recognition
As our flooring franchise continues to grow by leaps and bounds, we are committed to maintaining the same reputation for excellence that got us here in the first place. That’s why we are so proud to have been recognized as a top home services franchise with the following awards in 2022:
As if that isn’t enough recognition for one year, Footprints Floors was also named a “top home improvement franchise” by Franchise Business Review, and Franchise Chatter ranked us at number 3 on its list of Best Flooring Franchises of 2022. We are beyond proud to receive these top honors and are extremely thankful to our hardworking Franchise Owners, corporate team, and everyone else who has helped us attain this level of success.
Exciting New Partnerships
All of the progress we’ve made in the ten years since we began franchising never could have happened without our outstanding executive team. In 2022, we added several new members to help us take our flooring franchise brand goals even further. We’re proud to have our new director of communications, Jeremy Wasinger, on board. We’ve also added two familiar faces to our executive team—longtime Franchise Owners Joel and Kate Gudeman have joined us as our new franchise support managers. With their level of experience and ability to put themselves in new Franchise Owners’ shoes from Day One, the Gudemans are a valuable asset to help us continue on our path of tremendous growth!
In addition to our new executive team members, we’ve also established some exciting partnerships with outside vendors to help us continue to excel at providing excellent customer service. We’ve teamed up with financial supplier Synchrony to offer payment options for our flooring franchise customers. Additionally, we have integrated the digital job site communication app CompanyCam into all of our systems, empowering our Franchise Owners to have more ease and convenience with their day-to-day business operations.
All of these new relationships are integral to our continued growth over the next year and beyond. “Going into 2023, we aim to continue this pattern of growth and to lean into more strategic partnerships,” says Park. “There’s been a great deal that’s happened for our relatively young franchise, and we’ve done exceptionally well. I’m excited to see what the future holds for the brand.”
Be Part of our Flooring Franchise Growth Story—Become a Footprints Floors Franchise Owner!
We’re planning to keep making footprints all over America in 2023—care to join us? Visit our home services franchise website today to learn more.
*Refer to 2022 Franchise Disclosure Document Item 19- Table 3