The Growing Flooring Industry— And What That Means For You!

The Growing Flooring Industry— And What That Means For You!

At Footprints Floors, we are excited to see our industry and sector of business in flooring show great potential and growth for the near future. Leaders and organizations within the flooring industry have continuously illustrated the flourishing numbers of the past, present, and future; our unique flooring franchise creates the perfect opportunity for individuals to take advantage of this great industry and build their very own successful business.

So, what do the current numbers in the flooring industry look like, exactly?

As a trade association dedicated to representing all segments of the hardwood flooring industry, The National Wood Flooring Association (NWFA) surveyed their members to gauge the current and future state of the industry. In 2018, more than two-thirds of all of the participants — including manufacturers, distributors, retailers, and contractors— expect sales growth of at least 3 percent in 2019, with 22 percent expecting sales will grow significantly (8 percent or more). Regarding contractors specifically, over two-thirds expected wood flooring sales to show positive sales growth in 2019, as nearly 45 percent of NWFA contractors – the greatest percentage of the four groups surveyed – saw significant sales growth (more than 8 percent) in 2017. These numbers highlight just an example of the construction and remodeling markets booming across the country, with national forecasts echoing NWFA member sentiments, citing consumer confidence as one driver of demand.

The NWFA stated that the top opportunities for flooring contractors going into 2019 include expanding in pre-finished flooring and other flooring surfaces; establishing new lines of business, such as flooring maintenance programs; selling more high-end products; and raising prices. Other contractors are also looking to work with new customer types, such as architects and designers.

It is also important to note the improvements found within the real estate, housing construction, and home improvement markets themselves to see how their influence impacts the success of the flooring industry.

Firstly, The National Association of Home Builders (NAHB) expects consumer demand for single-family housing to grow as the overall economy and labor market continues to strengthen. The real estate market and flooring industry are closely correlated;  as an increasing number of more valuable homes are built across the nation, flooring installation will also increase proportionally to meet the flooring demands of these new homeowners. As the value of residential construction improves, more homes will be built and maintained, which will also create demand for flooring installation. The value of residential construction is expected to increase through 2019, thus presenting another potential opportunity for the industry.

And people are not just buying new homes. In recent years, spending within the home improvement industry has increased tremendously, leading to an increase in flooring renovation and restoration services. In regards to the home improvement industry, The Leading Indicator of Remodeling Activity (LIRA), published by The Joint Center for Housing Studies of Harvard University, estimated annual spending on residential improvements and repairs by homeowners to reach $350 billion by July 2019. Home improvement spending nationwide is now rising at nearly six percent annually, according to the Leading Index for Remodeling Activity. Three years ago, the annual growth was less than 6 percent. Why the change? One big reason: Homeowner equity. In the past few years, the US has seen an addition of 6 trillion dollars in homeowner equity, which has allowed homeowners to possess the confidence and means to tackle the multiple repairs and upgrades they had put off during, and years after, the recession in 2008. And not only that, homeowners have embarked on tackling larger home improvement projects, instead of sticking to necessary maintenance. For example, homeowners spent an average of nearly $2,000 more on home improvement projects in 2016 than in comparison to 2015.

What does this all mean for Footprints Floors?

With services involving both flooring installation and restoration, the demand for our services perfectly fits the needs of the booming industries previously stated. We provide the premier quality, pricing, and customer service that homeowners desire to elevate the flooring within their homes. We’re excited to continue to build off of the immense growth of all these industries, and we envision our partnerships with our business owners to share that same exceptional growth. 


With great profitability, scalability, and potential for great success, opening your own Footprints Floors could be the perfect opportunity for you. We have a proven track record of over ten years of growth and success, and this forecast of success for the future of flooring indicates no end to that continue success. If you want to learn more about Footprints Floors and how you can take advantage of the growing flooring industry, CLICK HERE. Here, you can learn all about how you can join the Footprints Family!

 

 

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Footprints Floors is a Service Industry Franchise with MASSIVE Benefits

Footprints Floors is a Service Industry Franchise with MASSIVE Benefits

When it comes to Footprints Floors, our product, our customer service, our business model, and, in turn, our franchise opportunities are a step above the rest. One of the major reasons for this is that we offer our Franchise Owners a benefit that is rarely seen in any industry, let alone the service industry.

We provide our Franchise Owners with the benefit of having a fully-focused call center made up of employees who actually receive and handle business phone calls, accordingly.

Marketing and Lead Generation are Furnished into Our Franchise Model

footprints-floors-service-industry-franchiseThis call center is currently centrally located in Denver, Colorado which helps for training purposes as we are able to get new hires up-to-speed in no time at all. Our service industry franchise receptionists work with Franchise Owners outside of Colorado’s time zone, of course, adjusting their scheduling based off of the Franchise Owner’s timezone.

Each of our Franchise Owners is then assigned a receptionist who makes it a point to familiarize themselves with their particular Franchise Owners’ business location and territory.

This is important because as we’ve started to expand outside of Colorado, our receptionists have started learning new areas. This leads to new strategies in ensuring that our out-of-state Franchise Owners are able to utilize so that their businesses are running as smoothly, as effectively, and as successfully as possible.

So, how exactly does having a call center benefit our Franchise Owners?

Well, it begins with the primary fact that our receptionists answer and handle ALL incoming phone calls and leads (HomeAdvisor, Thumbtack, Porch, BBB, etc.). They help set up estimates, answer any questions, and then enters the lead into their CRM so that they can schedule phone calls, emails, and other ways so that they might reach/communicate with the potential customer.

They’re then able to follow up with Franchise Owners to provide them with appointments, updated schedules, and updated maps so that the Franchise Owners are able to see the best time and way to get to this location.

Note: It’s important to point out, as well, that your receptionist will also make note of your preferences for how you are running your business in the service industry. Some Franchise Owners don’t mind driving long distances so that they can get everything taken care of in one day instead of two whereas other Franchise Owners may want to schedule projects that are in closer proximity to one another that way they aren’t having to drive further. However you prefer to run your business, our receptionists will be there to assist you in managing inbound and past business for your service industry franchise.

Here is a basic rundown on how our call center benefits our Franchise Owners:

  • Answering all incoming calls
  • Filling schedule with leads who want to schedule
  • All incoming leads and following up on all leads 
  • Receiving leads from lead sources, entering them, and creating a protocol to get into a contact schedule
    • Phone calls day 1, day 2, day 3, day 5, day 10 with emails scattered intermittently
  • Reminders – emails or phone calls to Franchise Owners before they have an upcoming estimate or project
  • Creating maps so that, from a business standpoint, you know the area the best and they know the area the best

As we continue to grow we will add new employees to the call center as necessary. We’ve evolved from our Franchise Owners’ wife answering phone calls to an Office Manager, three full-time receptionists, and one part-time receptionist. As we continue to grow, so will our team and so will our support for you.


How we’ve been able to utilize our call center to help our Franchise Owners be even more successful is just one of the many ways that Footprints Floors differs from other companies in the service industry. For us, franchising is something that should be beneficial for all parties involved, not just for the franchisor. When our Franchise Owners are successful, it means that we are doing well as a business.

If you’d like to learn more about franchising with Footprints Floors, then CLICK HERE! This link will take you to the homepage of our franchising site where you’ll be able to learn all sorts of information about what it takes to join the Footprints Floors family, including information on our background, our industry-leading numbers, the requirements, and more!

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