Alfonso Ferreira Achieves His Floor Installation Franchise Dream!

Alfonso Ferreira’s Long Road to American Entrepreneurship

The dream of owning a business is a lifelong pursuit for many people, and becoming an entrepreneur may not always be the easiest goal to achieve.

Every year, people from countries all over the world come to the United States each year in hopes of achieving the American Dream of entrepreneurship. One such person, Alfonso Ferreira, found his ideal business opportunity as a Footprints Floors Franchise Owner in California!

Home Services Franchise Founder Bryan Park with Franchise Owner Alfonso Ferreira

Alfonso’s Story

At present, Alfonso Ferreira is a fully-fledged California resident. However, that’s not always been the case. He spent much of his early years in Mexico City, where he was born and completed school.

Following graduation, Alfonso has managed to work in various industries and with several large companies in different capacities. In his journey through the corporate world, Alfonso has worked for a consulting firm for 8 years, followed by one of the largest cereal companies in the world for another 8 years.

His next career move led Alfonso to a company called Mabe, which at the time was the GE Appliances brand affiliate in Latin America, for three years, followed by Walmart’s corporate office in Mexico for a decade. Without knowing it yet, Alfonso was slowly acquiring knowledge and business management skills that are now instrumental in his floor installation franchise.

Venturing Into The U.S.

Even as Alfonso was coming to the U.S. a few years ago, he had no idea he would be running his own business. He first came to Los Angeles to work with a U.S company. Sadly, this arrangement did not work out, leaving him out of work.

At the time, the obvious option was to relocate back to his homeland. However, that would not be. This is because his family was well settled in the U.S. and desired to continue living here. Moreover, his daughter, who is currently a senior in high school, wants to go to college here.

It was now on Alfonso’s shoulders to find a way for his family to stay in the US. Ordinarily, this would involve looking for employment. However, after decades of working for others and recent frustrations, a life of entrepreneurship was calling.

Starting a Floor Installation Franchise

If you spend a few minutes with Alfonse Ferreira, you’d think he’s been in the floor installation business for decades. But it wasn’t even his first choice. As with anyone in such a position, his mind was all over the place. While he had set his mind on franchising, he was not sure with which company, let alone industry.

At first, he thought of either a gym or restaurant franchise. Realizing the importance of making the right decision, he hired a franchise consultant. With an experienced person to guide his choices, the chances of success would surely increase. 

This is especially so, considering he also had a clear vision and his working experience. At this stage, he had come up with some primary requirements for any company he’d work with. These were:

  • It’s a fast-growing franchise
  • It’s yet to establish franchises in California
  • A company that allows him to put his experience in finance to use

In hindsight, it’s such decisions that show why he was bound to succeed. This is because when a franchise is at the growth stage, they’re actively looking for Franchise Owners. And, partnering with a company that’s yet to set foot in California would give him greater location options. 

With such guidelines, it did not take long before his franchise consultant presented Footprints Floors as an option. This was early 2020, and he was soon invited to an in-person Approval Day at our Denver, CO headquarters. It was there that his belief in our floor installation franchise was cemented. By interacting with the team and learning about the company and its vision, his search for a franchise ended.

Some of the things that were appealing include:

  • The type of company and what it stands for
  • Footprints Floors’ supportive relations with Franchise Owners
  • The timing as everything seemed to be on cue
  • The investment necessary to become a franchisee
  • The union would allow him to put his knowledge and expertise into use
Home Services Franchise Founder Bryan Park with Franchise Owner Alfonso Ferreira with Footprints Floors Founder

A Tale of Commitment and Perseverance

Alfonso had found the franchise opportunity that fit all his needs, and he was ready to sign his franchise agreement! However, the world was about to throw him a curveball: soon after his Approval Day, the nation and world were turned upside down by the COVID-19 pandemic. While it was a challenging period for everyone, it also presented unique challenges for Ferreira. 

This is because for him to set up his franchise, he would need to work on his application for an E2 investor visa, which enables international entrepreneurs to own and operate businesses based in America. During the time, consulates were closed, bringing the process to a grinding halt. Along with the strict requirements to get licenses in California, he needed a smart solution.

The team from Footprints Floors assisted Alfonso with the hardwood and tile installation licenses he needed. As of November 2020, he had completed training and signed the franchise agreement. However, with consulates still closed, he could not start his business just yet. Or at least have hands-on involvement.

Interestingly, to navigate this challenge, Alfonso decided to hire a General Manager to start his business for him and handle day-to-day operations until he could be more directly involved. As a result, he was able to launch his floor installation franchise in March 2021. It was also at this time that he returned to Mexico to get the necessary from the consulate. This process took five months, causing Alfonso to remain in Mexico until July 2021, when he would finally be able to take the reins to his Footprints Floors business.

Adapting From the Corporate Setup to Running a Business

After his return in July, Alfonso Ferreira has been running his floor installation franchise and handling all day-to-day operations. He acknowledges that it’s a bit different from life in the corporate world because he has greater responsibilities that come with owning and operating a business. He attributes his success as a Franchise Owner to his experience with various companies and the project management skills he’s picked up along the way. Over the past few months, his franchise has enjoyed increased revenues. 

Alfonso Ferreira’s journey to starting his floor installation franchise has not been easy. Despite the challenges that would have seen others lose heart, his resolve remained unwavering. This not only shows entrepreneurial resolve but a husband’s and father’s commitment to satisfy his family’s desires. Through Ferreira’s perseverance to achieve his dreams for himself and his family, along with the comprehensive support he has received from our corporate team along the way, he is now a successful California business owner.

It’s not too late to follow your own dream of entrepreneurship! Footprints Floors is currently awarding territories to Franchise Owners across the country.

We’re selling out fast in major U.S. markets-  visit our franchise website today for more information. 

Combine flexibility with profitability.

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Bryan and Brian Share our Flooring Franchise Origin Story

Bryan and Brian Share our Flooring Franchise Origin Story

What’s the Story Behind Our Flooring Franchise? Our Founder and Development Director Tell All!

home service wood flooring development director

Have you ever heard our flooring franchise’s origin story? If not, now’s the perfect time to take a couple of minutes and get to know us better.

Footprints Floors Founder and CEO, Bryan Park and Development Director Brian Knuth just did an interview with Vetted Biz, a franchise business data platform. They shared our background story with the platform’s Co-Founder, Patrick Findaro.

You can watch the entire interview on YouTube, but we’ll also cover it here for those who aren’t familiar.

As some of you know, Footprints Floors was started way back in 2008, when Park found himself jobless and out of tens of thousands of dollars of his hard-earned wages by his bankrupt former employers.

Deciding to go into business for himself, Park developed what would become the core of the Footprints Floors business model, a customer-first approach with a primary focus on professionalism, courtesy, and integrity.

The Early Days of our Flooring Franchise

But back then Footprints Floors certainly didn’t always look or work like it does today. The company only became a flooring franchise in 2013. During the past twelve or so years, we’ve grown, worked a lot of kinks out, refined the system, and scaled.

But in 2008 the fledgling business was simply a practical next step for an enterprising husband and father who needed to take care of his family.

That year, Bryan Park found himself out of a job and six months of hard-earned wages. He had been working as a flooring technician for a home services company.

This wasn’t where he’d envisioned ending up for a dream career. But Bryan had recently left the air force and was searching for his next path in life.

He became interested in the flooring industry by chance. Bryan and his wife were just starting their family then. At the time, the Park family consisted of the couple, their infant daughter, and three rambunctious teething puppies. And this gave Bryan his first lesson on why homeowners need flooring services.

“My wife and I had gone out dinner one night. When we came home the three puppies had eaten our carpet,” Bryan said. “They just tore it up and shredded it. The pad was all over the house!”

“So, we called and hired a flooring company to come in and put in hardwood floors,” he continued. “I’m watching this guy install it all and I was like this is kind of cool.”

Seems like Bryan was on the home reno kick long before home flipping and interior decorating turned into such a craze. But what really interested him is the promise of how much he could make.

“I asked him, how much money do you make doing this? He said, ‘Don’t know, 100 grand,’” Bryan recalled.

The idea of a six-figure income from installing floors was an instant winner for Bryan. He immediately started thinking of how he could use that income to fund his other life goals.

“I was like, I can still go to school at night! The vision was that I would install hardwood floors while I was finishing a different degree,” Bryan said. “I was going to be an engineer until that job ended up changing the course of my life.”

Finding Opportunity in Crisis

So, how did Bryan end up short six months of wages at what should have been a six-figure income job? Well, it might have seemed perfect. But the company was poorly managed and struggling to make it in the 2007-2008 financial crisis.

Instead of bringing a fat check home, Bryan ended up subsidizing his employers with free labor. He spent a full six months working without any pay until his boss sat him down at an Arby’s and informed Bryan that the location had gone under.

“I know, I got fired at an Arby’s! They owed me like 35 grand, and they were like, ‘good luck!’” Bryan said.

It was the worst timing ever for him. “I was 30 or 40 thousand dollars in credit card debt, had four dogs, my wife was pregnant with our second daughter, I had a two-year-old, and an 800-square foot house,” Bryan said.

“In that moment I was unemployed in the worst recession since the Great Depression. And that’s when I started Footprints Floors.”

floor repair franchise industry growth

Growth and Success in the Flooring Franchise Industry

So, what was the big idea driving Footprints? Well, there wasn’t one really, at least not at first. Footprints simply started as a way for Bryan to take care of his own family.

“My intentions were to feed my family really,” he remembers. “And that was it, that was all I was planning on doing with it.”

Even so, it certainly took a lot of hard work, pavement pounding, and mental grit to get things running during the Great Recession.

“December 9th of 2008 was our starting date. I’m starting a flooring company in the winter and it’s a seasonal business, so it’s not ideal,” Bryan said.

“We went the next couple months not doing any work. I was walking neighborhoods, putting flyers on doors, hanging out at Home Depot, hitting up customers in the flooring aisle, just trying to drum up any business. Just anything I could to support my young family.”

A few uncertain months without income must have felt like a much longer stretch. But once work started trickling, it was a go for the future flooring franchise.

“And then in February of ‘09, we did our first project. And things just started to roll from there,” Bryan said. “We kicked on marketing, and I ended up doing almost 550 thousand dollars that first year.”

There’s a secret to why Bryan was so successful early on. It’s because he concentrated on generating business and getting the jobs done, while his wife handled reception and administrative work. It was the earliest form of our centralized back-end setup that still delivers outstanding business results.

Bryan kept strengthening the structure until he met Brian Knuth, the VP of development for a Denver-based franchise growth firm called Raintree, in 2018.

“I immediately had an attraction to the business for a variety of reasons,” recalled Knuth about his first encounter with Footprints Floors. “I’ve been closely related to the service industry. And I’ve always been attracted to the needs-based business where there’s an easily identified need from the consumer. It’s not a hard sale per se.”

“I evaluated Footprints Floors,” he continued, reflecting on what drew him in. “It was largely the infrastructure that he and his team have to support Franchise Owners. Bryan’s put [infrastructure] into place to create this operation where you can manage multiple jobs, multiple individuals, and a tremendous amount of output.”

Walking the Talk

Brian Knuth believed in our flooring franchise concept so much that he came on board as part of our executive team in addition to his position at Raintree. Not only that, but he’s also a Franchise Owner, and operates three of his own Footprints Floors territories on a semi-absentee basis. Similarly, Park owns and runs five flooring franchise territories in addition to acting as Founder and CEO.

Because of their hands-on experience, they both understand what it’s like to be a Franchise Owner and use this to help guide their big-picture strategy.

“I think that’s an advantage as a Franchisor,” Park said. “I run a flooring company to this day. Whatever I’m telling a Franchise Owner to do, I’m doing the same thing. Whatever we’re implementing at the Franchisor level, is affecting my day-to-day business as well.

I’m not just talking the talk. I’ve been walking the walk for 15 years.”

Want to Be Part of Our Next Chapter?

Our background story is certainly compelling, but we’re even more excited about what the future holds for our flooring franchise! Our operations may look a lot different now than in those hard first few months, with a robust call center infrastructure and dedicated support team taking the place of flyer distribution and hanging out in hardware store flooring aisles. But to this day, and beyond, our business philosophy and model are still shaped by the same principles of hard work, integrity, and dedication.

The values that made Footprints Floors an early success still dictate the direction of our company, and that is something that will never change. If you share those values and are interested in a flooring franchise, we’d love to hear from you.

Just visit our franchise website for more information.

Combine flexibility with profitability.

Complete this form to get started.

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Meet our New Flooring Franchise HR Manager, Molly Hancock!

Meet our New Flooring Franchise HR Manager, Molly Hancock!

Meet our New HR Manager, Molly Hancock!

Big news! We have a new HR manager at our corporate office in Denver, Colorado. We’re proud to introduce Molly Hancock and welcome her to Footprints Floors.

Molly’s here to make sure that our executives and corporate employees have an organization that runs smoothly as our flooring franchise company continues to grow.

Flooring franchise HR manager Molly Hancock

The Need for Outstanding Human Resources

Footprints Floors is still young, in spite of the tremendous growth and success we’ve experienced over the past several years. Molly is coming on board now to help us get some fundamental HR management practices established before we grow even larger.

“There are things that a small company just kind of does,” Molly said. “But as you grow HR is needed. You get to a point where you need an expert to tell you how to do things in the right format for compliance purposes. And if they decide to add benefits down the road for their employees, that will be a huge thing that I’ll take from the very beginning.”


Molly won’t be working directly with our Franchise Owners. But the effects of her work will be felt by everyone.

Even though her focus is our corporate team, Molly’s been reflecting on everything our new Franchise Owners have on their minds and thinking of how to make things easier.

“It’s not my responsibility as the HR person to make sure that Franchise Owners are compliant,” Molly said. “But I do plan on maybe creating some kind of welcome packet that gives them the ideas of what they actually need to run a business.”

“They just started their own business,” she continues, “And they’re wondering, ‘Am I making the right decisions?’”

“So, it would be an employee handbook to simplify the process. With tax forms and all the things that are important as they bring on employees,” she said. “So no, I will not be having contact, but I do have plans.”

Welcome Home, Molly!

Molly is a Colorado native, but she’s been away from home for over a decade. “I’m originally from Colorado,” Molly said. “I grew up here but then I married a military man and then I lived in Maryland for 10 years, which allowed me to really diversify.”

“Moving to Maryland, which is so diverse was great for me personally and in my work career,” she continued. “I had a daughter over there and then we moved back here in 2019, to be with my family here.”

Molly was able to work remotely after her move, but eventually wanted to put down firmer roots.

“I worked for a Maryland-based company for two years out here in Colorado,” she said. “So, I’m happy to be with a well-known successful company here in Colorado that I can base myself into. That’s probably the most exciting part.”

The Perks of Small Business

Maryland is home to several federal contractors, like Molly’s previous employer. And federal contracting means HR work has to be taken seriously.

“I was with a smaller company over in Maryland, but it was larger in comparison to Footprints. I managed around 85 to 90 employees. I was there for nine and a half years so I really built my career there. It was in a completely different sector,” Molly said. “We did human resources and staffing for the government. We hired fully cleared personnel. When you have a federal contracting company, there are so many more HR laws that have to be complied with.”

“It’s nice to be with a smaller company now where I get to be my own HR person and run the department with the skills that I’ve gained in the last 10 years,” she added.

Molly’s a pro, to say the least, and she’s bringing those high federal HR standards over to Footprints Floors. She has some key objectives outlined for further developing our corporate department.

“They’ve already been doing a great job here. My main goal to start is to streamline the processes,” she said. “They don’t really have these. With new hire orientations, they just send everything through email, have you sign it, and then, ‘Here’s your start date!’”

That’s completely true. Founder Bryan Park bootstrapped this company like a classic lean-running entrepreneur. In the early days, having the formalities of HR in place wasn’t the priority. But we’re growing up fast and ready to get those in place.

“I plan on developing a new hire orientation at corporate, depending on if they’re in Colorado or not, if they’re not in Colorado, I’ll do those virtually. Technology today allows me to do everything,” Molly says. “Just to put a face with the company as they start and get them involved in that way. And then also to define an exit interview process as people leave.”

We’ve started including more virtual services, but this is generally for our Franchise Owners. With Footprints flooring Franchise Owners operating all over the country, we definitely need a way to reach corporate talent wherever they are.

Vision for a Bright Future

Molly is building a solid foundation for this company’s growth. And she has a vision for the long-term future.

“Just streamlining for now. But if they add [corporate employee] benefits, I would be very excited about that,” she said. “And I think that’s kind of why they brought me on because we might be in the realm of adding benefits, but we actually need an HR person here who understands that.”

Well, Molly has free reigns to develop our HR according to her best judgment and there’ll be plenty for her to do later on.

A Warm Welcome

In the meantime, she’s been getting to know our team and has already meshed with us well.

“As an HR rep, my goal is to know every single employee and their families and really give them that personal touch,” she said. “And when I know them personally that makes them feel good, it makes them feel appreciated, and so forth.”

Molly actually does have a personal family connection here. Her brother-in-law is our Franchise Development Manager, Jon Jarvis.

Jon thought she’d be perfect for our new HR role and introduced her to the company. And Molly fit right in.

“It’s been great. I’ve felt welcomed and like I’ve been here forever already. Everyone is just so warm and welcoming. They made me feel like I made the right decision and I’m very happy with coming onboard with Footprints,” she said. “I hope that I exceed their expectations in the HR realm.”

We feel we’ve made the right decision as well. We’re pleased to welcome Molly Hancock into the Footprints Family. Getting Molly on board is the latest step in our journey to building a thriving national flooring franchise.

If you’d like to learn more about Footprints, how we operate, and what our values are, then please visit our franchise website.

Combine flexibility with profitability.

Complete this form to get started.

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Accountant Brothers Make a Smart Investment in Floor Franchise!

Accountant Brothers Make a Smart Investment in Floor Franchise!

Accountant Brothers Spot a Sound Investment in Our Floor Franchise!

Meet Ben Norton, who, along with his brother Jim, just became our newest floor Franchise Owner! The brothers are all set to launch their Kentucky Footprints Floors franchise, and we couldn’t be more excited to have them in our floor franchise family.

About the Nortons

Ben and Jim come to us from careers in public accounting. They’ve built great careers at top global consulting firms like Ernst & Young.

But accounting is only their day job. Ben and Jim have their hands busy with other entrepreneurial ventures.

“Accounting is my professional experience,” Ben says. “On the side, I work in real estate investing with my brother and a couple of other brothers specializing in mobile home parks. And then I do small multifamily real estate on my own as well.”

Their professions might be white-collar, but the brothers don’t mind doing some hands-on labor of their own (not that they’ll have to with our industry-leading model that takes the actual flooring off our Franchise Owners’ plates!). And even with a growing real estate portfolio, they were still looking for new opportunities to take on together. While Ben will be handling the day-to-day operations of owning a Footprints Floors franchise, Jim will be working in the background to ensure the success of the business.

Discovering Our Floor Franchise Opportunity

Jim is the one who discovered Footprints and presented it to Ben.

“It just seemed like a great opportunity that fell in line with our prior experience with residential real estate,” Ben says. “There were a lot of similar aspects like working with contractors to do renovations and things like that. That’s really what drew us to Footprints.”

Our home services floor franchise was the perfect addition to their portfolio. But we weren’t the first one on their mind. It turns out we had a touch of early competition with another floor franchise.

“I looked at Floor Coverings International and it just seems very large and bulky,” Ben says. “And I had just been coming from E&Y, which is a huge organization. But I was definitely looking for something that was smaller and a little bit more personal.”

Our floor franchise is run like a close-knit family business, even with our rapid growth. But our personal touch wasn’t enough to convince these accountants, though they appreciated the close-knit company culture. 

In addition to a good cultural fit, the floor franchise opportunity had to be financially sound and right for both of their lifestyle needs, which happen to be quite different.

“For Jim, the draw was the ability to create cash flows and being able to take a more hands-off approach to get more flexibility. He needs more flexibility moving forward as his family grows and as they get older,” Ben says.

“I think Jim is more looking at it along the lines of trying to transition away from a more hands-on approach to property management. To the Footprints model where you can either have an owner-operator or an owner and managed by someone.”

So, Jim wants less daily involvement and more family time. Ben, on the other hand, is ready to dive into his floor franchise.

“I’ve always really liked different home improvement jobs. One of my favorite things about property management is getting to do different small jobs here and there. I like to get my hands dirty sometimes, so that’s definitely been an appeal for me,” he continued.

“We’re both technically owner-operators but I will be doing the vast majority of boots on the ground stuff, you know,” Ben says. “I’ll be running the day-to-day and stuff and Jim will mostly be there for support and strategic direction.”

The Footprints Floors Approval Day Experience

Ben and Jim got an experiential preview of what running our floor franchise is like when they came to our Denver, CO headquarters for their Approval Day, also known as Discovery Day, to get a taste of what a day in the life of a Footprints Floors Franchise Owner is truly like.

“Discovery Day was great,” Ben says. “It was great to meet the team and everything. I got to see what it was like interacting with the customers, with the jobs that were currently being run and managed. And I had the opportunity to go on a sales call.”

“It was really good to see how that works in person,” he continued. “You know there’s a little apprehension there. And it was good to see just how that worked and how the team made the pitch.”

The Norton brothers also met Footprints Floors Founder Bryan Park and our executive team. This gave them a sense of where Bryan is taking the company and how he relates to our Franchise Owners.

Ben says, “you know, he’s a really nice guy and a really smart guy. One of the things that I’ve noticed is that Bryan, the rest of leadership, and the other principles are all very active. They’re answering people’s questions and offering suggestions. It’s great to have that kind of support.”

Kentucky Floor Franchise Owner Ben Norton

Outstanding Floor Franchise Support

One of the most practical support services is the training our Franchise Owners get for managing the day-to-day tasks of a floor franchise.

See, Ben and Jim still felt a touch apprehensive about certain aspects of management, even with their real estate background.

“One thing that has been our concern is finding good contractors,” Ben says. “We were able to talk to Bryan and Brian [Knuth, Director of Franchise Development] and we feel pretty confident that we’re going to be equipped with the tools and training to go out and find those contractors and be able to manage and interact with them.”

Many of our new Franchise Owners feel the same way, particularly when they come from white-collar backgrounds.

This is why we put so much emphasis on providing a supportive franchise structure with plenty of resources. We let our Owners focus on being energetic, passionate, and connecting with the customers in their floor franchise territory. And they can do this at their own pace.

“I’m very outgoing,” Ben says. “I love meeting people and I love seeing people’s homes and the possibilities.”

“I am looking forward to having a little bit more flexibility,” he continued. “I’m going to be able to decide the days that I work and the days that I take off and I know Jim is looking forward to the flexibility as well.”

It can be tough for business partners to find an opportunity that works for both of them. That’s one reason why our floor franchise is the perfect choice for a solo or joint investment.

If you’re looking for a business with strong profitability potential that’s flexible enough to suit your lifestyle and fit the needs of any business partners, visit our franchise website for more information.

Combine flexibility with profitability.

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How a Flooring Company for Sale gave Nick Valentino Family Time

Former Corporate Sales Rep Finds Family Time by Buying a Flooring Company for Sale

We’ve posted plenty of New Owner stories from franchise industry insiders, flooring experts, and fast-paced entrepreneurs on a mission to build a veritable flooring franchise empire.

But make no mistake about it, this flooring company for sale is the perfect choice for anyone looking for self-employment with a great family lifestyle.

Meet our latest Franchise Owner, Nick Valentino, from Medina, Ohio, whose Footprints Floors franchise has been serving the Greater Cleveland area for over a month!

Footprints Floors Nick Valentino Graduation

Nick’s Road to Franchise Ownership

Nick comes to us from a corporate career as a sales representative for a consumer brand.

A regional sales rep is a high-stress position. It’s actually one of the job positions with a consistently high burnout rate. There’s very little downtime, plenty of work responsibilities, and no one else to help shoulder some of the weight.

Nick spent years in the corporate arena, honing his business skills and finding success in his professional role. But eventually, it was time for him to get out and take his life back.

When considering your business opportunity options, a flooring company for sale might not be the most obvious choice. But luckily for Nick, a broker led him directly to us.

Why is that? Here’s a picture that shows it all…

Flooring Franchise Owner's Family's Feet
The little feet in this picture are the reason for me choosing Footprints Floors,” Nick says.

Nick’s time as a regional sales rep kept him always on-call and away from his family for extended periods of time.

“Ideally, I’ll be able to enjoy more beach vacations with my family because my past positions did not allow for much time, or gave me the feeling of having work-related obligations,” he says.

Industry brokers recognize our flooring franchise’s unique ability to provide our Franchise Owners with a flexible lifestyle while being a great financial investment. And they keep sending more clients our way.

Nick’s broker knew that he needed the relief that a home-operated flooring franchise would provide him.

With Footprints Floors, Nick can work out of his home and not have to worry about going into an office. And his homeowner design consultations and project oversight will fit around his family’s schedule, rather than the other way around.

Home Services Franchise Founder Bryan Park with Franchise Owner Nick Valentino

Building a Bright Future

Nick might have missed out on family time over the past few years, but as a Franchise Owner with Footprints Floors, he now has plenty of time to make it up. He is also excited to build a business with the potential to become a family legacy.

“I look forward to now focusing my efforts that I would otherwise spend for a paycheck and redirect that time toward building the Footprints Flooring brand and working for myself,” he says, adding, “Time for myself for the footprints left behind me… sounds like a slogan!”

Nick’s efforts will pay off in dividends. And we don’t just mean financially. In his previous job, he had to slog away at the same revolving set of tasks, day after day.

Now, he’s working to set up a real business that will support his lifestyle. This flooring company for sale is a long-term asset, not just a new job. So, any efforts made to build the Footprints Floors brand are building up his own investment as well.

“I like the streamlined business plan and fairness with franchisees,” Nick says. “As a Franchise Owner, I feel that the training, expertise, and sheer knowledge of the business category equip me to sell the jobs in it.” 


The Right Support for Every Franchise Owner

We do everything we can to help our Franchise Owners thrive. Part of this means retaining standardization and consistency across all our Franchises by shouldering much of their administrative burden.

Our outstanding support system has put us on the map as a franchise that genuinely takes care of our Franchise Owners while also looking out for the brand’s best interests and staying true to our core values.

What we can’t handle for you on an everyday basis, we teach you to handle on your own. For example, one area that new Owners sometimes feel apprehensive about is handling subcontractors and crews.

“Understanding how to build the network of subcontractor crews was a bit intimidating but Chris [Curtis, Director of Franchise Support] reiterated the model and helped me gain the expertise that negates that worry,” Nick says.

After going through our process, Nick has some simple advice for anyone wondering if they can really handle our flooring company for sale: “follow the process and it will work… it’s proven.”

And what’s that process? It’s a singularly unique business model with a hybridized corporate-franchise operation system.

Our corporate call center oversees lead generation, marketing, and other programs designed to put you in touch with interested homeowners. Our representatives are also experts at taking incoming customer inquiries and scheduling work. This is stuff we’ve mastered and why Footprints Floors is thriving. We take the day-to-day headaches of marketing your business off your plate so you can concentrate on growing it!

So, our Franchise Owners focus on building up their local Footprints Floors business and taking care of the homeowners in their area. By utilizing subcontractor partnerships and our industry-leading call center, Footprints Floors Owners are able to give each customer the personal attention that independent flooring contractors simply can’t.

It’s a great system that lets everyone focus on what they do best. And it’s why our Franchise Owners enjoy such a wonderful work-life balance while getting fantastic business results.

Own YOUR Future With a Flooring Company for Sale

Nick Valentino is one of many success stories of Franchise Owners who found their ideal business opportunity by taking the first step and inquiring about a flooring company for sale. 

Are you intrigued by the prospect of owning a business in a BOOMING industry, yet still having more time for family than you do right now? Get in touch with us to begin your Franchise Discovery Process!

We still have exclusive franchise territories for sale. But they’re going quickly, with several states entirely sold out.

To see what’s still available where you are, please visit our franchise website for more information.

Combine flexibility with profitability.

Complete this form to get started.

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Footprints Floors is an amazing opportunity for aspiring entrepreneurs.
Entrepreneur Franchise 500 Top Home-Based Franchise Footprints Floors
Happily featured in numerous publications, Footprints Floors is an amazing and professional flooring company.
Learn to Own a Floor Business with Footprints Floors University

Learn to Own a Floor Business with Footprints Floors University

Get the Inside Scoop on Footprints Floors University with Jon Jarvis and Chris Curtis!

When it comes to home improvement franchise support, Footprints Floors has always been in a league of its own, but now we’re taking things one step further for our new Franchise Owners! This July, we launched a new educational resource, Footprints Floors University for all our Franchise Owners.

Footprints Floors University

Introducing Footprints Floors University

A new online training platform available to all new and existing Franchise Owners, Footprints Floors University takes much of your Owner training process online so you can access it anytime and from anywhere.

It includes our custom New Owner education material, a library of prior training webinars, and courses from leading industry associations.

As part of our Franchise Owner training material, we now provide complimentary access to the entire National Wood Flooring Association’s (NWFA) training library and the National Tile Contractor’s Association’s (NTCA) training library.

As an added perk, we’ve also negotiated discounts on their certification programs.

Usually, the NWFA programs cost $35 per course, $300 for certification, and $50 per year to maintain the award. We’ve brought this down to $0 for a course, $150 for certification, and $25 a year to renew it.

The NTCA’s certification program usually costs over $1,000. We’ve brought this down to around $250.

And remember, you can access all their training programs whether or not you want to go for a certificate.

This is a one-of-a-kind deal. There’s only one other company in the world with access to NWFA training programs. And Footprints Floors is the only company to offer both NWFA and NTCA material.

So, who pulled this off for you?

Meet Jon Jarvis and Chris Curtis. Jon is Footprints Floors’ Director of Onboarding and Training, and Chris is our Director of Franchise Support.

Jon and Chris recently sat down with us to talk about Footprints Floors University and share the details about how the online platform first came to be. Keep reading for all the information about the new addition to our robust Franchise Owner training program.

But first, what’s the big deal with the NWFA and NTFCA? What do these memberships and programs get you and why is it important?

What are the NWFA and the NTFCA?

Here’s a quick primer for our prospective Franchise Owners who are new to the flooring industry.

The National Wood Flooring Association is the hardwood flooring industry’s leading professional organization.

It’s joined by just about every sector involved in the industry, including manufacturers, distributors, retailers, consultants, and of course flooring home service providers.

It provides industry-recognized technical education with over 200 individual courses and numerous certificates, granting the title of NWFA Certified Professional.

The NWFA also throws regular trade shows and expos, making it a great networking source.

The National Tile Contractor’s Association represents natural stone and ceramic tile contractors and installers.

The NTCA is the leading global tiling association and highly influential in the industry.

It doesn’t throw trade shows, but it does hold regular workshops, training webinars, and other industry-advancing initiatives. These include work safety advice, installation recommendations, insurance programs, and best practice guidance.

The NTCA also provides educational training courses, along with a Certified Tile Installer program.

Footprints Floors University

What is training like through the online university?

Jon Jarvis decided to make our training process even more flexible and accommodating than before by shifting much of the education online to the Footprints Floors University platform.

This way our Owners can get by with less in-house training at our headquarters, not to mention get a jump on their flooring franchise training even sooner than before. 

Franchise Owners still come to our Denver headquarters for an initial two weeks of training before they launch. But instead of being left on their own, they will have access to our comprehensive online university.

And our Owners can get a head start on training by completing some before they even arrive for their initial session in Colorado.

Footprints Floors University is stuffed with exclusive training material.

Not to brag, but Footprints has great relationships with our industry’s professional associations. That’s why we were able to license programs from the NWFA and NTCA instead of creating all our own material.

Jon says, “it was actually just a call that we had already planned with the NWFA about reducing the annual membership fees for all of our owners. We approached them asking if there was any way we could get access to their training videos within the membership that we already have.”

Jon, Chris, and Founder Bryan Park were able to work out a deal to provide you with their library and they helped us work out an agreement with the NTCA as well.

We encourage our new Owners to go through the NWFA’s Certified Sales Advisor program, which should take around 30 hours. 

With this, you’ll be able to qualify as a fully certified sales professional with deep expertise in the hardwood flooring industry. (Far more than most.)

If you’re coming from a white-collar profession, you can rest assured. With this training, you’ll be well equipped to work with homeowners and able to get a great running start in your business.

We think it would be a great idea for our existing Franchise Owners to take this course as well. It will still be valuable, even for an experienced flooring Franchise Owner.

And just to reiterate, all these education courses are provided free to you. And they are also free to anyone else working within your flooring franchise.

Many of our more established Franchise Owners already have sales professionals working for them. If you do, you’ll be happy to know that all your employees can access the Footprints Floors University as well.

Footprints Floors University doesn’t just bring you up to speed on how to run a flooring franchise. It also offers recognized association with the industry’s leading professional organizations.

How Industry Associations Can Help Your Flooring Franchise

We want you to take full advantage of this resource. There’s plenty of industry content for you to dive into when you have time.

But you can also use our discount to get certifications and place them on your website or use them to enhance your credibility.

Jon says, “It adds a level of professionalism to your franchise. It’s a feather in your cap.”

Chris Curtis says, “We do want our Franchise Owners to become NWFA Sales Certified. Even on their own time. It’s good for us, it’s good for them, and it’s good for the Footprints brand.”

“Even if you’re not the badge type, you can have them on your website and be one of the few certified hardwood flooring guys,” Chris continues. “Most hardwood flooring guys – unless they just have the initiative on their own – aren’t really concerned about the NWFA. They’re more worried about making their next truck payment and those types of things.”

Keep in mind, that we’ve slashed the rates on NWFA certificates. This is a massive advantage over independent business owners who would need to pay the full price for an association’s membership, the training courses, and the certificate itself.

Many simply opt not to and forego the benefits of branded credentials.

An NWFA Professional Certification is an easy way to set yourself apart and enhance our flooring franchise’s brand. As usual, feel free to fit any extra training in on your own time.

You can also use your membership for networking. The NWFA and NTCA certifications carry weight in this industry.

There are many opportunities that are only available for certificate holders. One is simply that you gain entry into the association’s professional network.

If you have an NWFA certificate, the association will list you in its industry guide and its “Find a Professional” search tool. This listing in itself will generate qualified business leads.

The NWFA also provides active certificate holders with promotional materials and endorsement badges for advertisement.

To make sure their certified professionals are on their A-game, the NWFA gives out technical publications with the latest industry updates.

Also, please be aware that certain flooring manufacturers prefer having NWFA certified professionals install their materials. If a customer wants one of these brands, an NWFA badge will up your chances of landing them.

A Footprints Franchise typically does far less tiling work than wooden flooring. But there are still plenty of resources you can leverage from our relationship with the NTCA.

The NTCA focuses heavily on education and furthering member businesses. They aim to give their members practical help and tools. If the hands-on workshops don’t interest you, check out their leading reference manuals, tiling industry business insights, and regional networking events.

You may find the networking events to be the most valuable.  The NTCA is well regarded by those in the home building industry, including architects and designers. Members are listed in the NTCA membership directory which many use as a referral source.

Leveraging high-impact partnerships, relationships, and networking have been key tools in Footprints Floors’ rapid growth.

Footprints Floors University

Own a Flooring Business that Gets You to the Next Level

Certifications through these reputable associations are strategic resources you can use to position yourself and gain influence in your local community. A reputable flooring franchise backed up by third-party badges is a much safer option for homeowners than an independent service provider with no credentials.

These partnerships raise our Franchise Owners to a higher level and everything you need is provided for you, right within Footprints Floors University, once you are awarded a Footprints Floors territory. 

Want to check it out for yourself? There’s just one way to get started- visit our franchise website today to take the first step in your Discovery Process!

Combine flexibility with profitability.

Complete this form to get started.

Contact Us Footer

Footprints Floors is an amazing opportunity for aspiring entrepreneurs.
Entrepreneur Franchise 500 Top Home-Based Franchise Footprints Floors
Happily featured in numerous publications, Footprints Floors is an amazing and professional flooring company.