Frequently Asked Questions

What is the Franchise Fee?
The Footprints Floors franchise fee is $62,000 for a single territory. We also offer discounted multi-unit territory fees for candidates with strong business ownership and management backgrounds.
How much can I make?

We are proud of our industry-leading unit economics and look forward to discussing those with you. In 2020, Average Gross Sales were $808,547 with an Average Net Profit of $217,394. *

After completing our Questionnaire and demonstrating financial qualifications to own a franchise, we will then provide you with our Franchise Disclosure Document (FDD), which contains more detailed financial statements and our Franchise Owners’ performance.
Click HERE to access the Questionnaire.

* Refer to 2021 Franchise Disclosure Document Item 19- Average Gross Sales of combined Table 1 and Table 3

How do I find out if I qualify?

Fill out our Franchise Questionnaire HERE to see if you meet the initial background and financial requirements. We require that all candidates complete the Footprints Floors Questionnaire before proceeding to the next steps in the discovery process.

What backgrounds/skills are you looking for in a new Footprints Floors Franchise Owner?
We’re looking for people with a strong entrepreneurial spirit, excellent management skills and a unique ability to problem solve and multi-task. Our top performing Franchise Owners had no prior experience and most came from white-collar backgrounds!
What kind of support is provided?

We offer our Franchise Owners the following types of support:

  • Marketing (which is unparalleled in the industry!)
  • Corporate Call Center
  • Ongoing operational support
  • Accounting and financial coaching
  • Subcontractor hiring support
  • Sales and retention
What does Footprints Floors’ Corporate Team manage?

We manage the following:

  • We create and manage ten specific online construction portals, such as Home Advisor, Thumbtack, and Angie’s List, that have been tested by our corporate territories
  • Google AdWords is turned on and managed by our Corporate Team
  • ALL social media platforms, including Facebook, Snapchat, LinkedIn, and Instagram
  • Territory-Specific Websites
  • Lead Generation
Am I responsible for finding new business?
One of the great things about our support model is that you’ll never be solely responsible for generating new leads! But of course our most successful Owners regularly put time into local marketing and finding new prospects as any business Owner would.
What is Footprints Floors Call Center?
We’ve perfected the art of lead generation, meaning Owners have customers the very first day they launch their business. Not only that, but they also have the added benefit of our corporate call center. Franchise Owners send the corporate team their availability schedule, and the call center will only schedule appointments during those times.
What if I don’t have experience in the home improvement industry?
That’s okay – we aren’t training you on how to restore floors. Instead, we’re teaching you how to run and lead your own flooring franchise! Our business model utilizes subcontractors who will complete the jobs that have been assigned to you. Where you have zero experience, these guys have YEARS of it and have done thousands of jobs. There’s nothing to worry about!
Subcontractors? Sounds complicated.
We will train you on best practices for hiring and handling a subcontracted crew. Footprints Floors has a stellar reputation amongst customers and subcontractors. We are known for being easy to work with, paying well, and paying on time. Building a strong relationship with a subcontracted crew will prove to be beneficial for all parties involved.
What does a typical week look like?
On Monday and Tuesday, you’re taking estimates. Once a price is agreed upon with the customer, you collect 50 percent of the fee up front, which will cover all construction costs.
On Wednesday and Thursday, the subcontractors will complete the jobs that were agreed upon.
On Friday, with the jobs complete, it’s time to collect the remaining customer payments and pay your subcontractor crews for another week of great work.
Saturday and Sunday – Nothing. You get the weekend!
Are there ongoing fees for Franchise Owners?
Yes, Franchise Owners in the Footprints Floors system pay a monthly royalty equal to 6% of gross sales. The fee entitles you to continued use of the Footprints Floors name and trademarks, access to our operating systems, new product development, ongoing training, and support, and other benefits that come along with being a Franchise Owner in the Footprints Floors organization.
How long will it take to get my new business open?
We are proud of our highly systematized training and onboarding program. As a result, we can get our Franchise Owners up and running in just 4-6 weeks, with estimates coming in the first Monday after training ends and checks being collected at the end of that week. Having an entire, fully formed business up and running in such a short time is virtually unheard of in our industry, but we make it happen!
How many employees will I need to run my business?
To begin, Owners will only need 2-3 subcontractors ready to perform jobs. An Owner will be able to run the business without any office staff until a couple of years into the business when they will want to hire a Production Manager to assist with field management. Then, as the business grows, Owners will add more subcontractors and Production Managers as necessary.
Why would customers choose Footprints Floors if we don't sell the product?
Footprints Floors is positioned perfectly between a big box store and a mom-and-pop retailer. The big-box stores make their money selling products and outsource the labor, causing prices to become much higher. Mom-and-pop retailers are usually extremely busy selling and installing products, and can’t provide the professionalism customers expect. Footprints Floors fills the gap by providing installation that typically costs 20% less than a big box store, while maintaining a level of professionalism that a mom-and-pop could never offer. This model is why we are seeing so much success!
Do I need a storefront?
No, Footprints Floors is a home-based model with no need for expensive real estate or leases.
Can I start with multiple territories?
Absolutely! For individuals with the right skill sets, we offer a discounted Franchise Fee when purchasing multiple territories right off the bat.
Who do I target as a customer?
While Owners can work with both residential and commercial customers, the bread-and-butter of our business is typically residential. We typically work with middle to upper-middle-class families looking to restore or redo their current flooring.
What will my top two expenses be?
The top two expenses are typically labor (paying the crews) and marketing to obtain new customers.
Can I keep my current job and run Footprints Floors on the side?
While we do allow for semi-absentee ownership, you will need to know who your General Manager will be before starting the education process. This needs to be someone you have worked with in the past. This person will become the face of your business and you need to make sure it is someone that you completely trust.

Still have questions?
Fill out our confidential questionnaire to get access to:

Our Franchise Development Director to personally guide you through our Education Process and answer any questions you have about owning a Footprints Floors.

Our Franchise Disclosure Document: 40 pages of the important stuff!

More Detailed Financials including historical sales performance of all our locations

The Footprints Floors Franchise Owners! You’ll be able to hear directly from the Franchise Owners more about how they made the decision to own their own Footprints Floors locations.

Once we’ve reviewed your completed application, we will be in touch immediately after to start unlocking the steps above!
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