The Home Improvement Franchise Industry

If you’ve had your eye on the movement taking place in home improvement franchises everywhere, you’re not the only one! Consumers and investors alike are stunned by what they see happening in this thriving sector.
Footprints Floors home improvement franchise sign in front yard showing the economic stability.

The Home Improvement Industry is an Economic Powerhouse Known for Its Resilience and Stability.

With continuous year-over-year growth, and known for its resilience and stability, this industry is more robust than full-service restaurants, department stores and major retailers. Projected to have a value of nearly $680 billion by the year 2026, this market is forecast to maintain a steady pace in years to come.

According to the Better Business Bureau: Professional contractors can look to capitalize on low-interest rates, a growing housing market, and increased demand for home remodels. Certainly, the pandemic impacted most businesses in some shape or form, but for many home improvement companies, 2020 was their best year yet.

There are several economic indicators that bode well for home improvement franchises:
  • While the U.S. economy saw an overall decline of 3.5% in 2020, the home improvement industry saw a 3% growth, bumping the value up to $420 billion.
  • 76% of homeowners in the U.S. took on a home improvement project since the outbreak of COVID-19.
  • Low interest rates mean consumers are more likely than ever to finance home improvement projects.
  • Steady growth is predicted due to the continued rise in per capita disposable income.
  • Increase of home ownership among Millennials is a plus as many of them are purchasing more affordable “fixer-uppers” and building their “dream homes” via renovation.
  • Aging American homes, the bulk of which were built 30-40+ years ago, are the primary reason for the surge in renovations and remodeling projects.
Footprints Floors home improvement franchise owner and client.

With such favorable conditions being forecast, it’s easy to see why an investment into a home improvement franchise is such a brilliant move!

A Look at Various Industries

There are a lot of directions you could take as an entrepreneur with an eye on home improvement franchises. From drywall, painting and installing doors and windows, to cabinetry, countertops and flooring, there are so many sectors worth looking into, each with its own unique strengths.

A Look at Various Industries

There are a lot of directions you could take as an entrepreneur with an eye on home improvement franchises. From drywall, painting and installing doors and windows, to cabinetry, countertops and flooring, there are so many sectors worth looking into, each with its own unique strengths.

Drywall & Insulation

North America has seen massive growth in this segment recently. Currently valued at $55.4 billion, it has a CAGR rate of 11.8% from now until 2028.


Predicted to grow up to $179.4 billion in value by 2025 with a CAGR at 4%, the global paintings & coverings market is a strong player.

Footprints Floors home improvement franchise vinyl flooring icon.
Doors & Windows

A giant in the industry, this segment accounts for upwards of $250 billion in revenue with a predicted CAGR of 3.5%.


With an estimated value of $4.2 billion, this market is forecast to increase at a CAGR rate of 8.3% by 2027. The U.S. itself accounts for 27.09% of the global market share.


Predicted to see revenues at $110.54 billion by 2027, this market is set to grow at a CAGR of 2.8% and is another hot player in the industry.

Footprints Floors, one of the top home improvement franchises, flooring icon.

Within the U.S., the roofing industry had a value of $26 billion in 2020 and is expected to grow at a CAGR of 4% until 2026.


Valued at $388.24 billion in 2020, this colossal market is forecast to grow at a CAGR of 6.1% up until 2028.

Footprints Floors flooring franchise restoration icon for home improvement.
It could be argued that each of the above markets are strong and viable in their own right. All of them (and others not listed) fall under the home improvement franchise umbrella and are seeing impressive growth, as the CAGR rates indicate. But the obvious stand-out when it comes to highest revenue is the flooring industry.

Why the Flooring Industry?

Accounting for more than 61% of the total global market share within the home improvement industry, the flooring segment is definitely a force to be reckoned with. As innovative research and development leads to more sustainable and durable materials, consumers have endless customizable options now than ever—they can choose whatever color, texture or finish they like! With so many cost effective, earth friendly flooring products available, greater expansion is being seen within this sector.

Between renovations, repairs and new installations, the flooring industry is certainly a hot market. Carpet is the most preferred material and accounts for half of all flooring sales, but hardwood floors are also making quite a comeback. Other popular favorites are wood-like porcelain tile, waterproof vinyl plank flooring, terrazzo and engineered wood. Residential flooring services make up 65% of total sales making this an especially lucrative market in which to do business.

Footprints Floors flooring franchise installation job.

Do It Alone or Franchise

Once you’ve narrowed the playing field and have zeroed in on the flooring industry, it’s time to decide if it would be better to start your own business or team up with a home improvement franchise. Let’s take a close look at both options.
Pros and Cons of Running Your Own Business

Break Away from Corporate America – Don’t be a slave to your job anymore–enjoy the freedom of being your own boss! It’s exhilarating to know you get to call the shots and set your own pace.

You’re in Charge – This can work to your advantage, but it can also be a disadvantage. Being in charge means doing things your way without having anyone to answer to. However, it also means there’s no one but you to blame when things go wrong. It can also be a lonely role to play when you don’t have a lot of internal support.

Save Money – For most entrepreneurs, starting on your own is such an attractive option because it means big savings! It’s true, you can cut costs when you’re not paying royalty fees and don’t have to fork over a fortune to use someone else’s brand.

It Takes Time – Perhaps one of the biggest disadvantages to starting on your own is the time it takes to see a return on your investment. The struggle to achieve economies of scale and establish strong momentum represents considerable risk and you never know if you’ll outlast your start-up capital.

Pros and Cons of Finding a Flooring Franchise

Still Free from Corporate America – As with the option to run your own business, when you franchise, you’re still getting away from the death grip of Corporate America. Breathe easy knowing you’re in the driver’s seat now!

Exceptional Support – Most franchises offer outstanding training and support. This is a big win because it means you’ve got the help, answers and mentoring in place to act as a safety net at every stage of your journey.

Draw upon Years of Experience – Often, when you represent a franchise you get to draw upon years of professional experience that allows you to ramp up your business far more quickly. The downside is, you will have to report to corporate headquarters and play by their rules to an extent—although those rules are put in place as a protective measure. Still, that’s something worth considering.

Built-in Brand Recognition – Having instant branding and supported marketing strategies to draw upon are invaluable! Yes, you pay for it. But having professional representation that is polished to perfection puts you at a huge advantage.

High Cost, Strong ROI’s – Sure, you’ll pay more when you franchise with an existing flooring company. But you’ll also be able to recoup those costs far more quickly while taking far less risk than you would if you were in business for yourself.

Flooring Franchise Opportunities

We realize you have a lot of options to choose from when it comes to all the home improvement franchises available out there. Here are just a few reasons why Footprints Floors stands apart from the rest:

Strong Franchise Model

Our franchise model is unlike any you’ll find elsewhere. By doing away with showrooms and the need to store massive amounts of inventory, we cut costs for our customers while providing better financial opportunities for Franchise Owners!

Freedom and Flexibility

At Footprints Floors, we provide our Franchise Owners the ability to work hard while experiencing a positive work/life balance. Our support team helps do much of the heavy lifting so Franchise Owners can finish their week in a timely manner and enjoy a relaxing weekend.

Unbeatable Support

While a support program is commonplace in the franchise world, Footprints Floors makes an unbeatable offer. As a Franchise Owner, you’ll receive assistance in everything from customer service to marketing. Our corporate team takes care of lead generation, customer calls and appointment scheduling so that our owners can focus on operating a successful business.

Outstanding Economics

Our Franchise Owners love the success they find at Footprints Floors. According to our most recent FDD, our systemwide average sales were at $747,401 with highest earning territories reporting revenues of $1.9 million!

Self-employment is one of the biggest advantages of franchising with Footprints Floors.

Among all the segments you might take a closer look at, the flooring niche is one of the most robust! If you’re leaning that direction, we’d love to tell you more about the opportunity to franchise with Footprints Floors. With over 90 locations open so far and more that have recently been awarded, we’d like to make our success, your success!

Whatever drew you to this page, we’re glad you stopped by!
We hope this has shed some light on the incredible forward momentum being seen within the home improvement industry.

Combine flexibility with profitability.

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