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Introducing Our New Franchisee Pair & How Footprints Floors Supports Owners with Marketing
Many new entrepreneurs choose to go into business for themselves by joining a franchise because of a few key considerations, one of which is the support team they’re connected with to handle some of the things that, if neglected, could mean the end of their business. Marketing is one of these essential but time-consuming aspects that could make or break a new home services franchise location. So, let’s take a look at the kind of marketing support you can expect from the Footprints Floors team, as well as meet our newest Franchise Owners to join the family, Alissa and Daniel Ruiz and their three children, and get to know their perspective on the assistance they’ll soon receive after their launch!
The Marketing Support You Can Expect with Footprints Floors
Onboarding & Marketing Training
When you join Footprints Floors as a Franchise Owner, one of the first processes you’ll go through to launch your new business is to go through our training program to learn everything you need to know to successfully launch and run your flooring franchise location. In this training stage, our team will walk you through the systems we’ve developed around our marketing processes and how we develop campaigns. This way, you’ll understand exactly how everything you do each day impacts your marketing strategy, now and in the long term.
Ongoing Support
Once you’re familiar with how your marketing works and why certain marketing strategies are used with the Footprints Floors model, you can expect complete support from our internal marketing team on everything from social media management and website development to print campaigns, educational webinars, and more. This marketing assistance will even include a fully in-house call center to handle much of the initial lead generation for you. Additionally, you’ll have a direct connection to our Founder and leadership team, so you can feel confident that no matter what question may pop up, whether it’s one month or one-year post-launch, you’ll have a subject matter expert close at hand to help you!
Portal Management
In the construction and home services industry, homeowners have utilized online portals and directories for years, using them to find new service providers as well as review contractors they hope to hire. While they appear streamlined from the outside, these portals, like Angi, require additional time to dedicate to their management and marketing, making it tricky to effectively oversee when you’re also launching your business as a new Franchise Owner. With Footprints Floors, our team will manage your portals for you with a budget you allocate so you can still connect with potential clients on these essential platforms while also ensuring your day-to-day tasks and projects are still receiving the attention they need to run smoothly.
Website & SEO
If there’s one thing that’s essential for a business to find success in the modern, online era, it’s a professional, accessible website. Instead of finding, managing, and paying a website developer yourself, the Footprints team will take care of building your website and invest time into your Search Engine Optimization (SEO) so your business can have an online headquarters for your clients to find you on. Additionally, our team will work on maintaining your website, updating and upgrading it as necessary to ensure your digital presence remains current as you move forward with your growth and scaling efforts with your own Footprints Floors franchise location(s).
Social Media Management
In our modern business climate, businesses are expected to be ever-online and reachable to their customers. Because of this, each Footprints Floors franchise location will receive its own social media profiles on platforms like Facebook and Instagram, all of which will be managed by our in-house team. By managing this, you won’t need to worry about recording complex, long-form videos, constantly taking photos, or maintaining a social media calendar. You’ll be free to contribute only when you want to, rather than being forced into becoming a content creator in addition to a new business owner.
Our Call Center, Direct Mail Campaigns, and More!
Since our business model is a home-based, inventory-free franchise, we supplement our marketing efforts with direct mail campaigns and a dedicated call center to answer all of your calls, follow up on your leads, and schedule appointments for you so you’ll never miss a call just because you’re on a job. Once you’re up and running, you’re never left on your own; the Footprints Floors’ team will take on the responsibility of helping you maximize your revenue, handling as much of the marketing and lead generation as possible so you can focus on sales and operations instead.
Regular Support Calls & Webinars
At Footprints Floors, our support team’s main goal is to ensure you launch successfully and maintain your success as you grow your business. Through our years of experience in this industry, we recognize that one of the most important things you can do as an entrepreneur is to continue learning, so we offer regular support calls and educational webinars you can attend to expand your knowledge and – ultimately – your business. During this time, you’ll also be able to connect with your fellow Footprints Floors Owners so you can network and learn from others who are running their own flooring franchises, just like you.
Join Us in Welcoming Daniel & Alissa Ruiz, Our Newest Illinois Franchise Owners!
The Ruiz’s Experience at Home & Work
Alissa and Daniel Ruiz have built colorful professional backgrounds on their own, in addition to raising their three children together in recent years. While the family decided to return to the U.S. after living in London and traveling abroad, Daniel maintained his corporate path, working as a Managing Consultant, primarily in the Financial Services and Commercial Real Estate industries. On the other hand, Alissa has focused on her role as a stay-at-home mother, working as everything from a Personal Trainer to a Real Estate Agent along the way.
Making the Decision to Join the Franchise World
Like many others, Daniel and Alissa saw the prevalence of restaurants and food concepts in the franchising industry and were initially hesitant due to the notoriously high failure rates of these businesses. However, once they saw the service industry’s higher profit margins, lower overhead expenses, and often home-based model, they knew they were moving in the right direction. After connecting with Raintree and getting to know their portfolio of franchise brands, the Ruiz’s were drawn to Footprints Floors and jumped into the education process right away.
Making the Decision to Join the Franchise World
Like many others, Daniel and Alissa saw the prevalence of restaurants and food concepts in the franchising industry and were initially hesitant due to the notoriously high failure rates of these businesses. However, once they saw the service industry’s higher profit margins, lower overhead expenses, and often home-based model, they knew they were moving in the right direction. After connecting with Raintree and getting to know their portfolio of franchise brands, the Ruiz’s were drawn to Footprints Floors and jumped into the education process right away.
How the Couple Connected with Footprints Floors
From the beginning, the Ruiz family felt that the Footprints’ model hit many of their top wants in a franchise business, including financial returns, low cost of operations, and flexible work-life balance. With their return to the U.S. after moving home from London, Daniel and Alissa wanted to find a franchise that provided them with a support network that felt like more than just a group of colleagues but like a community they could lean on.
Additionally, Alissa is excited about the assistance she’ll receive via our call center, as well as the dedicated marketing team that will manage her marketing spend and campaign expectations on her behalf, giving her and Daniel even more time with their family. All of these things will offer the Ruiz’s with even more ways to simplify their day-to-day life and allow them to focus on what they do best: sales and project management.
Getting to Know Alissa & Daniel Ruiz
While Alissa and Daniel have their hands full, not just with caring for their young family but with getting trained and prepared to open their new business, the busy couple sat down to chat with our team to offer their insights into the perspective of the Footprints franchise process! Here is a sneak peek into some of the thoughts they shared with us:
Was there anything about the Footprints Floors model that gave you pause? How did your Development Director help you feel more confident?
Daniel & Alissa: “Yes – learning a completely new industry and managing subcontractors, [but our Development Director] talked us through real-life examples. At the end of the day, a lot of people are coming from different backgrounds – often in completely unrelated fields – however, that hasn’t inhibited their ability to become successful Footprints franchise owners.”
What do you look forward to most about owning your own Footprints Floors franchise?
Alissa: “I’m looking forward to being my own boss and bringing a female perspective to a historically male-dominated field. What set Footprints apart for me was the streamlined home flooring business model, community of support, and analytically inclined leadership approach, [and] I think my skill set will combine really well with this model to make me a successful franchise owner.”
What are you most looking forward to about having a flexible work schedule?
A: “I currently don’t work, so in some ways, I’m giving up flexibility. However, I’ve been planning to re-enter the workforce for some time now, and Footprints Floors [will] provide me [the] opportunity to stay active in our three kids’ lives while doing so. If there is an important activity (soccer game, school event, etc.), I will continue to have [the] flexibility to carve out time in my schedule to be there for my kids.”
If something in Daniel and Alissa’s story resonated with you, or if you’re excited about the idea of joining a franchise with comprehensive marketing support, you’re in the right place! When you’re ready to leave the corporate world and start a home improvement business that gives you the work-life balance you’ve been looking for, follow in Daniel and Alissa’s footsteps and join the Footprints Floors home services franchise today. Learn more about how you can become our next Franchisee candidate, and take our quick, 1-minute qualification quiz to get started.